A Pay-For-Performance marketing program that connects you directly with your target audience.
 
Ziff Davis' PC Magazine White Paper Marketing program allows you to offer white papers for download through contextually placed modules within PC Magazine and ExtremeTech. Using download registration, you can build a powerful database of qualified sales leads, while reaching targeted IT professionals and technology enthusiasts with product and marketing information.Better still, our performance based, "bidded" system lets you make the most efficient use of your marketing budget. You pay only for the clicks you receive, and its up to you to determine the rates that you're comfortable with. Finally, you can cap your total expenditures to ensure that you stay within budget.

White Papers Listings are Contextually Targeted: Listings appear in promotional modules on Ziff Davis Internet's site pages, within search results, and in our white paper directory. Target your listings to appear only on pages in relevant product categories, providing a contextual "fit" for your white paper. And use our IT Rotation* option to extend your audience reach though less targeted, higher volume pages. Current categories include:

 
Bi Data Analysis Linux Unix and Open Source
Business Management ROI Networking
Communications and Telephony Notebooks and Tablets
Customer Relationship Management Security
Database Servers
Desktops and Personal Storage Software
Development Languages and Tools Storage
Gadgets and Appliances Utility Grid Computing
Gaming and Home Entertainment Web Services and eBusiness
Handhelds Windows and Microsoft
Hardware Wireless
IT Rotation* Supply Chain Management (SCM)
   

Reach the Audience That Buys Your Products and Services.

 For today’s savvy technology marketer, Ziff Davis Internet offers an extensive selection of advertising programs designed to reach our 7 million unique technology buyers at every stage of the purchasing process. The program allows you to offer white papers for download through contextually placed modules within PC Magazine and ExtremeTech. Using download registration, you can build a powerful database of qualified sales leads, while reaching targeted IT professionals and technology enthusiasts with product and marketing information.
Drive Buyers To Your Site From Relevant Content Pages. Business buyers and consumers of computing and consumer electronic products turn to PCMag.com as the trusted online brand for lab-based product reviews and news, product buying guides, proprietary downloads, timely eNewsletters and special features. Our visitors use this information to make informed purchasing decisions for themselves and to advise others on a wide range of products from desktops and printers to HDTV and digital cameras. And, with PCMag.com's online Tech Shop, users can complete their transactions, comparing prices and service options from a multitude of vendors.
Take Control of Your Ad Spend. You determine the price you are willing to pay to deliver users to your site! You are charged by the click, not the view. If financial resource seekers do not click on your listing, you aren't charged. This means a higher return on investment!