|Ziff Davis' PC Magazine White Paper Marketing program allows you to offer white papers for download through contextually placed modules within PC Magazine and ExtremeTech. Using download registration, you can build a powerful database of qualified sales leads, while reaching targeted IT professionals and technology enthusiasts with product and marketing information.Better still, our performance based, "bidded" system lets you make the most efficient use of your marketing budget. You pay only for the clicks you receive, and its up to you to determine the rates that you're comfortable with. Finally, you can cap your total expenditures to ensure that you stay within budget.
White Papers Listings are Contextually Targeted: Listings appear in promotional modules on Ziff Davis Internet's site pages, within search results, and in our white paper directory. Target your listings to appear only on pages in relevant product categories, providing a contextual "fit" for your white paper. And use our IT Rotation* option to extend your audience reach though less targeted, higher volume pages. Current categories include: