|
 |
|
Ziff
Davis Internet White Paper Marketing Program
|
A
cost-effective program to build a qualified lead database
and reach the buyers you are looking for. |
|
|
|
|
Overview
Ziff Davis Internet is pleased to announce the launch
of our powerful new White Paper Marketing program on February
2nd. While we start the online promotion of white papers
online on this day, we are accepting initial bids for
premium positions immediately!
The program allows you to offer white papers
for download through contextually placed
modules within our network of sites. Using
download registration, you can build a powerful
database of qualified sales leads, while
reaching targeted IT professionals and technology
enthusiasts with product and marketing information.
Better still, our performance based, "bidded"
system lets you make the most efficient
use of your marketing budget. You pay only
for the clicks you receive, and its up to
you to determine the rates that you're comfortable
with. Finally, you can cap your total expenditures
to ensure that you stay within budget.
White
Papers Listings: Listings appear in
promotional modules on Ziff Davis Internet's
site pages, within search results, and in
our white paper directory.
Contextual
Targeting: Target your listings to appear
only on pages in relevant product categories,
providing a contextual "fit" for
your white paper. And use our IT Rotation*
option to extend your audience reach though
less targeted, higher volume pages. Current
categories include:
| |
|
|
|
|
| |
Linux,
Unix & Open Source |
Enterprise
Storage |
BI/Data
Analysis |
|
| |
Windows
& Microsoft |
Utility/Grid
Computing |
Other
Enterprise Software |
|
| |
Core
PC (chips, motherboards, graphics, audio) |
Other
Enterprise Hardware |
End
user Security |
|
| |
Desktop
& Personal Storage |
CRM
(Customer Relationship Management) |
Enterprise
Security |
|
| |
Telephony |
Enterprise
Database |
Business
Management/ROI |
|
| |
Development
Languages & Tools |
ERP
(Enterprise Resource Planning) |
Messaging
& Collaboration |
|
| |
Networking |
SCM |
IT
Rotation* |
|
| |
Servers |
Web
Services/ eBusiness |
|
|
| |
|
|
|
|
|
Bidding
Positions: A maximum of twenty-five bidded positions
are accepted per category, but only the top three receive
promotion in on-site modules. The remaining twenty-two
listings appear only in the white paper directory. As
a result, to maximize downloads of your white paper, it
is important to maintain a top-three bid for the categories
in which you participate.
Manage
Your Program Online: Our online bidding site, which
you are currently visiting, provides
all you need to get up and running. Just click “Sign
up now!” below to get started:
Bidding: place bids and modify your listings at any
time.
Submit/Modify
Creative: Submit the text and URL's for your listings.
1-3 Business days are required to post new or modified
creative.
Control
Your Spending: Set up a one-time or monthly budget cap,
or use an ongoing billing program to ensure continuous
exposure.
Reporting:
Access performance and billing reports.
Stay
Informed: Choose to be notified by e-mail when one of
your listings has been outbid.
Minimum
Bids: Your bid represents the amount you will
pay for each click to your white paper download page.
To participate, you must place a minimum per-click
bid, as follows:
Category targeted listing: $2.00
Run-of-Site
listing: $1.00
Charter
Offer! – Get in early and benefit from special
rates! Early advertisers can successfully bid as low
as $1.00 for any Category Targeted listings, but only
until the bidding reaches $2.00 or higher. Once that
level is reached, the $2.00 minimum bid goes into
effect. So take advantage of extraordinarily low,
highly-targeted bids now….while you still can!
Billing:
Payments are made using a credit card, but checks can
be used once funds have cleared. Accounts meeting a
monthly minimum can be set up with terms for monthly
billing, pending a standard new advertiser evaluation.
To
get started, just click the “Sign-Up Now!”
below, or contact one of our sales representatives:
East coast: Angelo Mandarano (212) 503-4682; email:
angelo_mandarano@ziffdavis.com
West coast: Chris Maginn (415) 547-8452; email:
chris_maginn@ziffdavis.com
|
|
|
 |
|
|
|
|
 |
|
|
|