What We Do
IndustryBrains offers premium
vertically-focused marketing solutions for advertisers and
publishers. We are a leading performance advertising company
that uses keyword search and contextual, site-specific category
targeting to achieve superior advertising results for our partners.
The IndustryBrains Platform successfully launched in February 2002, delivering advertiser listings to premium publisher Web sites including: BusinessWeek, The Motley Fool, USATODAY.com, IDG's Infoworld, Computerworld and Macworld, Ziff Davis Media's PCMag.com and eWeek, CMP Media's CommWeb, Network Magazine, Network Computing and many others.
IndustryBrains, The Anti-Network
Advertising networks dilute the
effectiveness of marketing campaigns because they frequently
place ads on many irrelevant sites and only a few relevant ones.
With ad networks, publishers are forced to share advertisers
with other sites and have no control over what appears on
their sites. For advertisers, ad networks do not allow them
to select specific sites and categories that are most relevant
to their business and thus, ads may be poorly targeted.
Not All Clicks Are Equal
IndustryBrains was founded on the
principal that not all clicks are equal. Clicks generated
from quality content are proven to deliver more targeted
leads and customers for marketers. At the same time, our
pay-per-click solutions are optimized to allow publishers
that have premium brands and audiences to generate greater
revenue per click.
Success Stories
IndustryBrains' partnership with CMP Media's EETimes Network allowed ECD to present their marketing messages to millions of unrealized visitors on a monthly basis.
Our Publishers
The Motley Fool
"As the leading provider of financial education and independent advice, it is important that The Motley Fool presents offers that are both relevant and valuable to our readers. The IndustryBrains PPC platform gives us the flexibility to consistently deliver on that promise while providing marketers with an unique, alternative program to reach our audience."
Our Advertisers
Just Media Inc.
"In an ideal world, I'd like to keep IndustryBrains a secret from the rest of the marketplace. That's probably the biggest endorsment I could give to any property."
For Your Industry
Travel
Advertise on premium travel Web sites. IndustryBrains has partnered with media powerhouses
such as Travel + Leisure and Fodor's, to bring you the
audience you're looking for.