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	General Information Industry Content Listings Billing and Payment Plans Reports Account Activity Security Measures General Information What is IndustryBrains? What is the value of advertising with IndustryBrains? How much does it cost to get started? What's your minimum opening deposit? How do I pay for my IndustryBrains account? Does IndustryBrains review all listings? How long is the ad review process? How will I know when my listings have been approved? How long will it take for listing changes to appear online? What's the minimum bid for an IndustrySearch term listing? IndustryTarget listing? IndustryDirectory? What determines my placement? How can I upload a large quantity of listings? Does IndustryBrains accept Spreadsheets? What are the specifications for a listing? Can I use all capital letters in my listing? When can I see my reports? When are reports updated? How can I change my password? I accidentally opened up another account. Can I combine two accounts into one? What is IndustryBrains? IndustryBrains powers the USATODAY.com Travel Specials platform. IndustryBrains is the only performance-advertising network that uses key word search and relevant contextual editorial targeting on branded B2B sites to achieve superior advertising results for direct response advertisers. Advertisers can target by industry, specific publication, and relevant content areas to achieve the most cost effective ROI in B2B Marketing back to top \| back to general information FAQs What is the value of advertising with USATODAY.com? USATODAY.com Money Classifieds offers an efficient and cost-effective way to reach active travel buyers. Contextual advertising is by nature an efficient way to market. Marketers can reach the decision makers with greater impact and efficiency. A reader who is actively involved with quality content is a more qualified lead, and is more likely to convert to a customer. back to top \| back to general information FAQs How much does it cost to get started? What's your minimum opening deposit? You can open an account for as little as $100, which will go towards your campaign. back to top \| back to general information FAQs How do I pay for my USATODAY.com account? Most advertisers charge their USATODAY.com deposits to their MasterCard, Visa or American Express card. If you prefer to be invoiced, you must spend more than $1,000 per month with USATODAY.com. If you're interested in setting up an invoice account, please visit: http://www.industrybrains.com/usatoday back to top \| back to general information FAQs Are listings reviewed? How long is the ad review process? How will I know when my listings have been approved? If you modify your bid amount, the change should publish within minutes. If you make changes to the title, description, or URL, the listing will need to be reviewed again for relevance. Please allow 3 business days for the review process. back to top \| back to general information FAQs How long will it take for listing changes to appear online? If you modify your bid amount, title, description or URL, the change should publish within 15 minutes to 4 hours. back to top \| back to general information FAQs What's the minimum bid for a USATODAY.com category listing? There is a minimum bid of $0.50 for category, or “IndustryTarget” listings. back to top \| back to general information FAQs What determines my placement? A combination of your bid amount and link popularity determines the order in which your listings will be displayed. The higher you bid and the more clicks you receive relative to other deals, the higher you place. back to top \| back to general information FAQs How can I upload a large quantity of listings? Does USATODAY.com accept Spreadsheets? We offer a spreadsheet service for advertisers who want to upload more than 10 listings at a time. Please email clientservices@industrybrains.com for more information about this service. back to top \| back to general information FAQs What are the specifications for a listing? Headline: 50 characters Description: 250 characters Please see the USATODAY.com Advertiser Listing Guidelines for details. back to top \| back to general information FAQs Can I use all capital letters in my listing? No. Listings that feature all caps in the title or description will generally not be approved. Exceptions include acronyms (DVD) or a trademarked brand name. Please see the USATODAY.com Advertiser Listing Guidelines for details. back to top \| back to general information FAQs When can I see my reports? When are reports updated? Reports are posted by 3am EST for the previous day. back to top \| back to general information FAQs How can I change my password? If you have forgotten your password, send an email to clientservices@industrybrains.com and we will email a new password to you. If you know your password and would like to change it, follow the Change My Password link on the first page of the Account Management Center. back to top \| back to general information FAQs I accidentally opened up another account. Can I combine two accounts into one? Yes, you may. Just contact clientservices@industrybrains.com. However, IndustryBrains offers a feature where, with one login, you can view all accounts in one interface. That way, you can open up several accounts to manage different products or campaigns. back to top \| back to general information FAQs Industry Content Listings What is the minimum bid for an IndustryTarget listing? How do I buy IndustryTargets? I don't see a topic that is relevant to my product offerings. What can I do? How do I modify listings I already have? What is the minimum bid? What do you do in the case of a tie bid? Are there any restrictions as to what I can write for my site description? How many categories can I bid on? Is it possible for my site to always be at the top of the IndustryTarget Content listings? Will I be notified when I lose my rank? I've just signed up. When will my listings go online? What is the minimum bid for an IndustryTarget listing? The minimum bid is $.50. However, the higher the bid price the more likely your link is to appear on relevant pages. back to top \| back to content listing FAQs How do I buy IndustryTargets? Simply click on the "Add Industrytargets” link within the Advertiser Center. Topics are broken down by Destination, Travel Category, and Run of Site. These categories allow you to target your listings to every type of content page, no matter how specific, or how broad.You add topics to your campaign checking the specific categories that are most relevant to your listings. Once you have selected all relevant categories, click the "Next" button to finish creating your listings. back to top \| back to content listing FAQs I don't see a topic that is relevant to my product offerings. What can I do? If you do not see a category that is relevant to your offerings, visit http://www.industrybrains.com/usatoday.We will work with you to determine the best option for your advertising. You may also select the Run Of Site category to place your links on non-targeted content in order to get exposure to the USATODAY.com travel audience. back to top \| back to content listing FAQs How do I modify listings I already have? You can log on to the Advertiser Center and click on Listing Manager. Once you are in listing manager, click on Modify Listings. Remember that our listing editors review each and every modification before they appear on our sites to maintain editorial integrity. back to top \| back to content listing FAQs What is the minimum bid? The minimum bid for IndustryTargets categories is $.50. back to top \| back to content listing FAQs What do you do in the case of a tie bid? The link with the higher click through rate will get placed in a higher position among the listings. back to top \| back to content listing FAQs Are there any restrictions as to what I can write for my site description? We understand that each advertiser may have their own unique way of marketing their site. However, we must maintain some editorial and pricing integrity with our advertisers. Our Listing Editors will refuse any listing that may have an unrelated search term associated with the URL. Also, if an adult advertiser claims that it is not an adult advertiser, USATODAY.com has the right to refuse the listing as well as listings in the future. back to top \| back to content listing FAQs How many categories can I bid on? Unlimited as long as the categories are relevant to your product offerings. back to top \| back to content listing FAQs Is it possible for my site to always be at the top of the IndustryTarget Content listings? No. The results are dynamic, and your position in the link order may change periodically during the day based on the bidding activities of other advertisers and the popularity of your deal. back to top \| back to content listing FAQs Will I be notified when I lose my rank? Not automatically. You can choose this option as one of your account preferences. If you would like to be notified by email every time your category gets outbid, you may logon to the Advertiser Center, Click on Preferences and Click on "Email me when my search term is outbid." back to top \| back to content listing FAQs I've just signed up. When will my listings go online? Your listings will go through a 1-3 day approval process. Our Listing Editors make sure that your listings are compatible with USATODAY.com’s Listing Guidelines. back to top \| back to content listing FAQs Billing and Payment Plans What payment plans do you offer? Can I pay by check or money order? Is my investment refundable? I see multiple charges on my credit card during the month. Why is that? What payment plans do you offer? USATODAY.com offers three different payment plans to suit every individual need. back to top \| back to general information FAQs Continuous Traffic Plan - Advertisers will enjoy uninterrupted service with this plan. You will determine an amount you would like USATODAY.com to charge your credit card when there are 5 days of click charges left on the account. Charges will appear on your credit card as “IndustryBrains”. You will receive an email notification of the charge. This ensures that your campaign will enjoy uninterrupted success without all the hassles. Monthly Traffic Plan - Do you have a fixed budget you can't go over each month? You will determine an amount you would like to spend each month. When your balance reaches $0, your search listings will be taken offline until the next month. At the anniversary date of each month from the time you register, we will charge your credit card the pre-determined amount you choose to activate your listings again. You will receive an email notification of the charge every month. Pay-As-You-Go Plan - Want to see if USATODAY.com will work for you? In this plan, you pay a minimum of $100 to activate your account and use that balance towards click through charges to your site. When your account balance gets low, we notify you via email that you need to replenish your account. If you exhaust the funds in your account, we interrupt your service until you make another deposit to cover future clickthroughs to your site. back to top \| back to billing & payment FAQs Can I pay by check or money order? Yes, you can pay by both methods. It is usually easier to pay by credit card. Please note that if you pay by check, your account will not be activated until the check has cleared. back to top \| back to billing & payment FAQs Is my investment refundable? The initial $100 charge that goes towards your clicks, service charges and sign-up is not refundable. back to top \| back to billing & payment FAQs I see multiple charges on my credit card during the month. Why is that? This probably means that you are getting a lot of activity and traffic on your search term. If you wish to capture the maximum amount of traffic without the inconvenience of receiving multiple e-mail notices, we recommend that you increase your authorized charge amount so that we will not need to charge your card as frequently to keep your listings online. back to top \| back to billing & payment FAQs Reports What types of reports can I see? Advertisers have access to the Performance Summary and Billing Transaction Report. The Performance Summary report allows an advertiser to search by timeframe and view clicks and charges on IndustryTargets. Billing Transactions will display by time frame, all transactions that occurred on an account. For example, all credit card charges, click charges, etc. back to top Account Activity Can I take my account offline temporarily? What does it mean when my account goes offline? Will I be charged when my account goes offline? Can I take my account offline temporarily? Yes, you can. However, if you take your account offline, your listing position will be lost. In order to do this, contact clientservices@industrybrains.com. back to top \| back to account FAQs What does it mean when my account goes offline? It means that your account is not being charged for clicks incurred after your account is offline. It also means that your listing will not appear in any search results after you have made your account offline. back to top \| back to account FAQs Will I be charged when my account goes offline? No, however, there will be a required balance to reactivate your account. back to top \| back to account FAQs Security Measures What happens if someone keeps clicking on my listing? How do you prevent fraudulent clicks? Can I change my password? Will I get an email with my updated password? What happens if someone keeps clicking on my listing? Our provider, IndustryBrains, uses a number of methods to prevent multiple clicks. Due to security reasons, they cannot disclose their methods or processes. However, maintaining the integrity of the Industrybrains platform is one of their biggest concerns. back to top \| back to security FAQs How do you prevent fraudulent clicks? Our provider, IndustryBrains, uses a number of methods to prevent fraudulent clicks. Due to security reasons, they cannot disclose their methods or processes. However, maintaining the integrity of the Industrybrains platform is one of their biggest concerns. back to top \| back to security FAQs Can I change my password? You may go to the "Account Manager" section and click Change Login. back to top \| back to security FAQs Will I get an email with my updated password? No. back to top \| back to security FAQs