IDG UK's Techworld introduces the MarketPlace, a Pay-For-Performance marketing program that connects you directly with Senior IT Executives involved in the purchasing process for their companies.
  How does it work?
Step 1 - Advertisers choose targeted content categories where they would like to be listed.
   
  Techworld categories are:
 
  • Techworld_HomePage_and_ROS
  • Techworld_Mobile_and_Wireless
  • Techworld_OS_and_Servers
  • Techworld_Security
  • Techworld_Storage
   
Step 2 - Advertisers formulate their listing information, which will appear on the articles and content pages.
Step 3 - Advertisers bid on how much they would like to pay for each click to their site.
Step 4 - Advertiser listings appear on the content pages of the category that was chosen
Example: