Sophisticated Marketing to the IT Buyer
Now you can direct your marketing programs to the IT-focused audience of the IDG Enterprise Network. TechWords is a premium category-targeted,
auction-based, pay-per-click advertising marketplace dedicated to connecting technology advertisers with a core audience of enterprise technology buyers
and influencers. This highly contextual network places your ads next to the most relevant content across the IDG enterprise sites, giving you targeted
clicks without the waste that can come from broad marketing programs.
TechWords is powered by IndustryBrains' advertising platform. IndustryBrains is the leading contextual PPC targeting platform for premium-branded websites offering auction-based, pay-per-click advertising.
IDG Enterprise Network
Made up of the six enterprise IT sites listed below, this powerful network reaches over 5.5 million unique visitors a month and has the highest concentration of high-level IT buyers anywhere on the web.
Computerworld.com • NetworkWorld.com • CIO.com • CSOonline.com • InfoWorld.com • JavaWorld.com
How Does TechWords Benefit Advertisers?
How Do I Get Started with TechWords?
- Premium IDG Network Technology Sites
Allows you to get your message in front of an elite audience of
enterprise technology buyers and influencers in an environment they trust on
the best technology sites on the web.
- Category Specific & Performance-based Targeting
Target your ads to relevant marketplace categories and reach an audience who are likely to click on your ads. You only pay when a user clicks on your ad.
- Highly Targeted Audience
Research shows that IT buyers are much more likely to respond to an offer made in a contextually relevant area of an IT site than as a result of a search engine search*.
- Trusted Environment
The combination of editorial and user content makes Network World, Computerworld, Infoworld, CIO and CSO the perfect environment to reach buyers within an environment they trust. The users are more qualified, and are more likely to convert into customers for your company.
- Self Service
You have 24/7 access to comprehensive real-time campaign
reporting and stats. We offer real-time tracking and reporting by category and creatives to achieve maximum ROI.
Get started today!
- Step 1. Sign up
Sign up for the program with your IDGsales representative and/or an IndustryBrains representative.
- Step 2. Develop campaign
Develop a campaign strategy and listing creatives for your marketing program.
- Step 3. Place bids on Categories
Based on your bid in this auction-based marketplace, your ad is placed across the six IDG sites in contextually relevant content. Your program can be of any size and any duration. It can be adjusted on a daily basis depending on your campaign needs.
- Step 4. Manage campaign
Manage your campaign directly in our self-service area or have our account services team manage your campaign to optimize it for maximum clicks and efficiency.
Contact your IndustryBrains sales representative or create a new account now!
For information contact email@example.com.
* Research Results Content Registration Study January 2006 ? Base: 102 IT influencers on Computeworld.com
Existing advertisers please log in to gain access to your TechWords account.|