The goal of the IDG Techwords PPC Programs is to provide users and advertisers a comprehensive and relevant marketplace. The following Frequently Asked Questions will help you manage your IDG Techwords listings more effectively.
What is the TechWords PPC Marketplace?
The Techwords PPC Marketplace program is a highly cost-effective online advertising model. The program is simple: place your ads on our site, and when a reader demonstrates an interest in your product or service by clicking on your ad, you pay for that qualified click. (If your ad is displayed but not clicked upon, you pay nothing.) We also allow you to control your costs by setting a daily budget cap. Once the cap has been reached, the program is halted until the following day.
How is this program any different from other contextual programs?
Can I target my ad to particular areas on your site?
- Targeting: You can now reach a loyal audience actively interested in the unique type of content we offer.
Beyond very specific content pages, you can also bid on site specific categories.
- Simplicity: It's easy to choose topics and create ads.
You can choose to place your ads on sections or specific pages of our site. With bid-for-placement, you can bid for placement on specific, single pages. This is a fantastic way to ensure premium placement on some of the highest-traffic sections of our site. If you prefer broader coverage on the rest of the site, you can continue to place your ads by choosing Run of Section topics. Read on for a more detailed run-down of your site placement options.
How much does advertising cost?
pay only when your ad is clicked. You set can set the amount that you
are willing to pay per click, and the maximum amount you are willing to
spend per day. Minimum CPC's (cost per click) vary on the site and the category.
How much does it cost to get started? What's your minimum opening deposit?
You can open an account for as little as $100, which will go towards your campaign
How do I pay for my IndustryBrains account?
Most advertisers charge their IndustryBrains deposits to their MasterCard, Visa or American Express card. If you prefer to be invoiced, you must spend more than $5,000 per month with IndustryBrains. If you're interested in setting up an invoice account, please email:
Does IndustryBrains review all listings? How long is the ad review process? How will I know when my listings have been approved?
If you modify your bid amount, the change should publish within minutes. If you make changes to the title, description, or URL, the listing will need to be reviewed again for relevance. Please allow 3 business days for the review process.
How long will it take for listing changes to appear online?
If you modify your bid amount, title, description or URL, the change should publish within 15 minutes to 4 hours, depending on the site you will appear on. This is because listings are not requested in real time by our premium sites. It may take 15 minutes to 4 hours for our publisher sites to update their cache.
Are there guidelines for advertisers?
Yes. Ads that do not adhere to these guidelines may not be approved. Click here for Advertising Guidelines.
Can I have multiple listings for the same category?
Advertisers are not allowed to have the same category for multiple URLs. IndustryBrains is a fair marketplace and we do not want one advertiser holding a monopoly over a particular search term or category.
What IndustryTargets/Categories should I choose for my campaign?
Ads should target the type of customers who might be surfing a particular site/subject area.For example, it stands to reason that a listing that appears within digital media content should target digital media professionals. This could be a great place to promote graphic design programs, memory chips, gaming equipment, Macintosh computers. (NOTE: you have to be familiar with the site to know if they're relevant. To learn about the site, consult the marketing team's documentation for the overview, and go directly to the site to check it out.)
Where do I access my billing information?
In your account, under the 'Reports' tab click on the 'Billing History' link and run the report.
How do you prevent fraudulent clicks?
AIndustryBrains uses a number of methods to prevent fraudulent clicks. Due to security reasons, we cannot disclose our methods or processes. However, maintaining the integrity of the IndustryBrains Network is one of our biggest concerns.