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General Information
Marchex Adhere
Billing and Payment Plans
Reports
Account Activity
Security Measures
General Information
What is Marchex Adhere?
What is the value of advertising with Marchex Adhere?
How much does it cost to get started? What's your minimum opening deposit?
How do I pay for my Marchex Adhere account?
Does Marchex review all listings? How long is the ad review process? How will I know when my listings have been approved?
How long will it take for listing changes to appear online?
What's the minimum bid?
What determines my placement?
How can I upload a large quantity of listings? Does Marchex Adhere accept Spreadsheets?
What are the specifications for a listing?
Can I use all capital letters in my listing?
When can I see my reports? When are reports updated?
How can I change my password?
I accidentally opened up another account. Can I combine two accounts into one?
What is Marchex Adhere?
Marchex Adhere is a pay-per-click advertising channel featuring exclusive access to more than 200 premium publishers and top search and local traffic sources. Target your ads on a site-specific, category or keyword basis and pay only for results.
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What is the value of advertising with Marchex Adhere?
Marchex has partnered with the most powerful and recognized brands on the web in key categories to enable advertisers to reach qualified high-level decision-makers with buying power. Keyword search and contextual advertising is by nature an efficient way to market. However, by partnering with leading sites in each category, marketers can reach the decision makers with greater impact and efficiency. A reader who is actively involved with quality content is a more qualified lead, and is more likely to convert to a customer. Plus, Marchex Adhere offers you the convenience and reach of an ad network, but also allows you to make specific choices within the sites we offer. Traditional ad networks offer you distribution on branded sites, and then they place your ads on lesser quality search engines. This dilutes the effectiveness of your campaign.
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How much does it cost to get started? What's your minimum opening deposit?
You can open an Marchex Adhere Site-Specific account for as little as $100, which will go towards your campaign.
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How do I pay for my Marchex Adhere account?
Most advertisers charge their Marchex Adhere deposits to their MasterCard, Visa or American Express card. If you prefer to be invoiced, you must spend more than $5,500 per month with Marchex Adhere. If you're interested in setting up an invoice account, please email: sales@marchex.com.
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Does Marchex review all listings? How long is the ad review process? How will I know when my listings have been approved?
If you modify your bid amount, the change should publish within minutes. If you make changes to the title, description, or URL, the listing will need to be reviewed again for relevance. Please allow 3 business days for the review process.
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How long will it take for listing changes to appear online?
If you modify your bid amount, title, description or URL, the change should publish within 15 minutes to 4 hours, depending on the site you will appear on. This is because listings are not requested in real time by our premium sites. It may take 15 minutes to 4 hours for our publisher sites to update their cache.
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What's the minimum bid?
There is a minimum bid of $0.25.
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What determines my placement?
Your bid amount determines the order in which your listings will be displayed. The higher you bid, the higher you place.
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How can I upload a large quantity of listings? Does Marchex Adhere accept Spreadsheets?
We offer a spreadsheet service for advertisers who want to upload more than 500 listings at a time. Please email cs@marchex.com for more information about this service.
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What are the specifications for a listing?
Headline: 50 characters
Description: 250 characters
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Can I use all capital letters in my listing?
No. Listings that feature all caps in the title or description will generally not be approved. Exceptions include acronyms (DVD) or a trademarked brand name.
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When can I see my reports? When are reports updated?
Reports are posted by 3am EST for the previous day.
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How can I change my password?
If you have forgotten your password, send an email to cs@marchex.com and we will email a new password to you. If you know your password and would like to change it, follow the Change My Password link on the first page of the Account Management Center.
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I accidentally opened up another account. Can I combine two accounts into one?
Yes, you may. Just contact cs@marchex.com. However, Marchex Adhere offers a feature where, with one login, you can view all accounts in one interface. That way, you can open up several accounts to manage different products or campaigns.
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Marchex Adhere Site-Specific
Where do Marchex Adhere Site-Specific ads appear?
What is the minimum bid?
How do I buy Marchex Adhere Site-Specific?
Why should my ad copy be different from that of my search ads?
I don't see a topic that is relevant to my product offerings. What can I do?
How do I modify listings I already have?
Are there any restrictions as to what I can write for my site description?
How many categories can I bid on?
Is it possible for my site to always rank #1?
Will I be notified when I lose my rank?
I've just signed up. When will my listings go online?
Where do Marchex Adhere Site-Specific ads appear?
Ads appear on sites such as Ziff Davis’ PC Magazine, eWeek, CIO Insight, Baseline Magazine and ExtremeTech. Other premium sites including BusinessWeek, Motley Fool, Kiplinger, CMP Electronics, Macworld, Network World and many others make up just some of the sites that you can purchase contextually relevant category listings. It is important to remember that only the top 3-5 listings will be displayed on any content pages, so be sure to bid for top placement.
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What is the minimum bid?
The minimum bid really depends on the category itself. Marchex Adhere works with the publisher to determine the most reasonable minimum bid for each category. As a general rule, the lowest minimum bid for content category listings is 50 cents.
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How do I buy Marchex Adhere Site-Specific?
Simply click on the "Add Site-Specific” link within the Advertiser Center. Topics are broken down by Vertical, Channel, Topic Categories and Sub-Categories. These levels allow you to target your listings to every type of content page, no matter how specific, or how broad.
You add topics to your campaign checking the specific sub-categories that are most relevant to your products/services. Once you have selected all relevant topics, click the "Save Selected Topics & Add Listing Details" button to finish creating your listings.
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Why should my ad copy be different from that of my search ads?
Your ad copy should target the type of users who might be reading about that topic. For example, it stands to reason that a listing that appears within enterprise networking content should target enterprise IT individuals. This could be a great place to promote enterprise networking, security, hardware products/services. An effective listing contains information that is relevant to the category selected. The degree of relevancy of your listing to the categories chosen determines the rate of purchases, registrations, and visits to your site. Moreover, a relevant listing results in a better user experience, which in turn generates more interest in your listing.
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I don't see a topic that is relevant to my product offerings. What can I do?
If you do not see a category that is relevant to your offerings, email sales@marchex.com. We constantly make additions to our category offerings.
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How do I modify listings I already have?
You can log on to the Advertiser Center and click on Listing Manager. Once you are in listing manager, click on Modify Listings. Remember that our listing editors review each and every modification before they appear on our sites to maintain editorial integrity
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Are there any restrictions as to what I can write for my site description?
Marchex understands that each advertiser may have their own unique way of marketing their site. However, we must maintain some editorial and pricing integrity with our advertisers. Our Listing Editors will refuse any listing that may have an unrelated search term associated with the URL. Also, if an adult advertiser claims that it is not, Marchexhas the right to refuse the listing as well as listings in the future.
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How many categories can I bid on?
Unlimited as long as the categories are relevant to your product offerings.
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Is it possible for my site to always be ranked #1?
No. Marchex Adhere’s results are dynamic, and your position may change periodically during the day based on the bidding activities of other advertisers.
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Will I be notified when I lose my rank?
Not automatically. You can choose this option as one of your account preferences. If you would like to be notified by email every time your category gets outbid, you may logon to the Advertiser Center, Click on Preferences and Click on "Email me when my search term is outbid."
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Will I be notified when I lose my rank?
Not automatically. You can choose this option as one of your account preferences. If you would like to be notified by email every time your category gets outbid, you may logon to the Advertiser Center, Click on Preferences and Click on "Email me when my search term is outbid."
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I've just signed up. When will my listings go online?
Your listings will go through a 1-3 day approval process. Our Listing Editors make sure that your listings are compatible with Marchex Adhere’s Listing Guidelines. .
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Billing and Payment Plans
What payment plans do you offer?
Can I pay by check?
Is my investment refundable ?
I see multiple charges on my credit card during the month. What is that?
What payment plans do you offer?
Marchex Adhere offers three different payment plans to suit every individual need.
Continuous Traffic Plan - Advertisers will enjoy uninterrupted service with this plan. You will determine an amount you would like Marchex Adhere to charge your credit card when there are 5 days of click charges left on the account. You will receive an email notification of the charge. This ensures that your campaign will enjoy uninterrupted success without all the hassles. Marchex Adhere takes care of everything for you.
Monthly Traffic Plan - Do you have a fixed budget you can't go over each month? You will determine an amount you would like to spend each month. When your balance reaches $0, your search listings will be taken offline until the next month. At the anniversary date of each month from the time you register, we will charge your credit card the pre-determined amount you choose to activate your listings again. You will receive an email notification of the charge every month.
Pay-As-You-Go Plan - Want to see if Marchex Adhere will work for you? In this plan, you pay a minimum of $100 to activate your account and use that balance towards click through charges to your site. When your account balance gets low, we notify you via email that you need to replenish your account. If you exhaust the funds in your account, we interrupt your service until you make another deposit to cover future clickthroughs to your site.
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Can I pay by check or money order?
Yes, you can pay by both methods. It is usually easier to pay by credit card. Please note that if you pay by check, your account will not be activated until the check has cleared.
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Is my investment refundable?
The initial $100 charge that goes towards your clicks, service charges and sign-up is not refundable.
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I see multiple charges on my credit card during the month. Why is that?
This probably means that you are getting a lot of activity and traffic on your search term. If you wish to capture the maximum amount of traffic without the inconvenience of receiving multiple e-mail notices, we recommend that you increase your authorized charge amount so that we will not need to charge your card as frequently to keep your listings online.
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Reports
What types of reports can I see?
Advertisers have access to the Performance Summary and Billing Transaction Report. The Performance Summary report allows an advertiser to search by timeframe and view clicks and charges. Billing Transactions will display by time frame, all transactions that occurred on an account. For example, all credit card charges, click charges, etc.
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Account Activity
Can I take my account offline temporarily?
Yes, you can. However, if you take your account offline, your listing position will be lost. In order to do this, contact cs@marchex.com.
What does it mean when my account goes offline?
It means that your account is not being charged for clicks incurred after your account is offline. It also means that your listing will not appear in any search results after you have made your account offline.
Will I be charged when my account goes offline?
No, however, there will be a required balance to reactivate your account.
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Security Measures
What happens if someone keeps clicking on my listing?
Marchex Adhere uses a number of methods to prevent multiple clicks. Due to security reasons, we cannot disclose our methods or processes. However, maintaining the integrity of the Marchex Adhere network is one of our biggest concerns.
How do you prevent fraudulent clicks?
Marchex Adhere uses a number of methods to prevent fraudulent clicks. Due to security reasons, we cannot disclose our methods or processes. However, maintaining the integrity of the Marchex Adhere network is one of our biggest concerns.
Can I change my password?
You may go to the "Account Manager" section and click Change Login.
Will I get an email with my updated password?
No.
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