BoatingWorldOnline.com Joins IndustryBrains’ Leisure Vertical -
IndustryBrains Picked As Exclusive PPC Listings Provider
NEW YORK- May 16, 2005 - IndustryBrains, a leading provider of performance marketing solutions for advertisers and publishers, announced today that it has been selected by BoatingWorldOnline.com as the exclusive provider of Pay-Per-Click advertising listings.
With the addition of BoatingWorldOnline to the IndustryBrains Leisure Vertical, advertisers are able to place pay per click listings on content sites that are heavily trafficked by proven consumers of leisure products and services. Among the sites in the Leisure Vertical are: T + L.com; Food & Wine.com; USATODAY.com; Golfweek.com, GOLFONLINE, TENNIS.com; GoTennis; Forbes; Latimes.com; and OrlandoSentinel.com.
“Content- specific targeting on premium sites has consistently proven to deliver a higher PPC or yield to the publisher while providing more qualified leads to the advertiser,” says Jason Kalin, Vice President of Business Development for IndustryBrains. “We are excited to offer BoatingWorldOnline.com as a targeted medium for boating products and services advertisers."
BoatingWorldOnline.com serves as a companion to Boating World, the definitive family boating lifestyle magazine. Both the site and magazine embody the passion of their readers, active boaters who enjoy family boating, fishing, cruising, waterskiing and anything related to passing time on a boat. Boating World magazine and BoatingWorldOnline.com are published by Trans World Publishing, Inc. a member of the Billian Family Companies. Trans World Publishing, Inc. and Billian Publishing, Inc. (an affiliated company) produce consumer and trade magazines, directories, databases and websites for
About IndustryBrains
IndustryBrains is a leader in monetizing vertical and brand-name Web sites through contextual advertising solutions. Since 2002, the company has built a platform of high-quality traffic by leveraging its proprietary technology to offer a site-specific approach to contextual advertising under a business model that combines bid-for-placement and relevancy. This approach has allowed IndustryBrains to create relationships with more than 100 vertically-focused and brand-name online publishers, such as USATODAY.com, BusinessWeek Online, The Motley Fool, Travel + Leisure, Forbes.com, and the Ziff Davis online properties; as well as a large base of premier advertisers. IndustryBrains is a wholly-owned subsidiary of Marchex. For more information, visit www.industrybrains.com.
Forward Looking Statements
This press release contains forward-looking statements that involve substantial risks and uncertainties. All statements, other than statements of historical facts, included in this press release regarding our strategy, future operations, future financial position, future revenues, projected costs, prospects, plans and objectives of management are forward-looking statements. We may not actually achieve the plans, intentions or expectations disclosed in our forward-looking statements and you should not place undue reliance on our forward-looking statements. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements we make. There are a number of important factors that could cause Marchex's actual results to differ materially from those indicated by such forward-looking statements which are described in the "Risk Factors" section of our most recent periodic report and registration statement filed with the SEC.
For further information, contact:
Press:
Mark S. Peterson
VP of Public Relations
Marchex, Inc.
206-331-3344
mark@marchex.com
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