IndustryBrains Distributes Pay-Per-Click Listings to Premium Publisher E-Newsletters
NEW YORK- May 11, 2005 - IndustryBrains, the leading provider of premium performance marketing solutions for advertisers and publishers, announced today that they have been expanding listing distribution of contextually relevant listings beyond pages-views to HTML & Text newsletter subscribers of premium content sites.
IndustryBrains partners who have already implemented the service on their text and HTML newsletters include: USATODAY, Forbes, Golf.com, Motley Fool, Entrepreneur.com, SmartMoney.com, EDN, BusinessWeek, CMP Electronics, Government Computer News, Tennis Magazine, GolfWeek, GOLFONLINE, and InfoWorld.
IndustryBrains is an alternative to network search giving advertisers more control over where their listings will appear (only on high quality, branded sites). To the advantage of publishers, advertisers tend to spend more for targeted rankings, but in return get a higher quality lead than network advertising. IndustryBrains’ site-specific approach has proven to continually outperform other alternatives in the market.
“We are taking a product that’s already proven in producing incremental publisher revenue and high quality leads for advertisers and expanding that on different mediums. The additional traffic on e-newsletters of premium content sites will simply add to that quality distribution,” says Erik Matlick, IndustryBrains CEO.
About IndustryBrains
IndustryBrains is a leader in monetizing vertical and brand-name Web sites through contextual advertising solutions. Since 2002, the company has built a platform of high-quality traffic by leveraging its proprietary technology to offer a site-specific approach to contextual advertising under a business model that combines bid-for-placement and relevancy. This approach has allowed IndustryBrains to create relationships with more than 100 vertically-focused and brand-name online publishers, such as USATODAY.com, BusinessWeek Online, The Motley Fool, Travel + Leisure, Forbes.com, and the Ziff Davis online properties; as well as a large base of premier advertisers. IndustryBrains is a wholly-owned subsidiary of Marchex. For more information, visit www.industrybrains.com.
Forward Looking Statements
This press release contains forward-looking statements that involve substantial risks and uncertainties. All statements, other than statements of historical facts, included in this press release regarding our strategy, future operations, future financial position, future revenues, projected costs, prospects, plans and objectives of management are forward-looking statements. We may not actually achieve the plans, intentions or expectations disclosed in our forward-looking statements and you should not place undue reliance on our forward-looking statements. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements we make. There are a number of important factors that could cause Marchex's actual results to differ materially from those indicated by such forward-looking statements which are described in the "Risk Factors" section of our most recent periodic report and registration statement filed with the SEC.
For further information, contact:
Press:
Mark S. Peterson
VP of Public Relations
Marchex, Inc.
206-331-3344
mark@marchex.com
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