GOLFONLINE Selects INDUSTRYBRAINS As Exclusive PPC Advertising Provider
NEW YORK - March 21, 2005 - IndustryBrains, the leading provider in performance marketing solutions for advertisers and publishers, announced today that Time4Media has selected IndustryBrains as the exclusive provider of Pay-Per-Click advertising listings on its www.GOLFONLINE.com website.
GOLFONLINE.com is the official website of GOLF MAGAZINE, the game's most widely read publication. Cited by Forbes Magazine as a perennial "Best of the Web" pick, GOLFONLINE is the number one website for reaching golfers.
GOLFONLINE has partnered with IndustryBrains to launch the GOLFONLINE Marketplace, a convenient, pay-per-click advertising program that allows companies to reach an affluent male audience. With this program, advertisers can use an auction bidding and relevancy ranking system to choose the most appropriate content categories throughout GOLFONLINE's site, including Equipment, Instruction, Travel and Real Estate. This program allows GOLFONLINE to enhance its advertising offerings to niche advertisers seeking to associate with a trusted and respected brand.
"IndustryBrains site-specific approach will allow marketers to reach our highly desirable audience in an efficient and cost effective manner," says Julie Hansen, Vice President, GOLFONLINE. "The IndustryBrains team has a strong track record of providing premium websites with a proven platform to deliver contextually relevant ad listings."
"We are excited to add one of the web's premier brands to our ever expanding partner base. Advertisers will embrace the qualified traffic and audience that IndustryBrains will process for GOLFONLINE.com," says Jason Kalin, VP Business Development of IndustryBrains.
About GOLF MAGAZINE
GOLF MAGAZINE reaches more golfers in more ways than any other golf media company. Each month, 5.9 million people read the magazine, more than any other golf publication. The magazine's Web site, GOLFONLINE.com is ranked No. 1 for reaching golfers. GOLF MAGAZINE also publishes the official publications for the U.S. Open, PGA TOUR, Champions TOUR, the AT&T Pebble Beach National Pro-Am, and the USGA. GOLF MAGAZINE is published by Time4 Media. Time4 Media is a subsidiary of Time Inc., which is a wholly owned subsidiary of Time Warner Inc. (NYSE: TWX).
About IndustryBrains
IndustryBrains is a leader in monetizing vertical and brand-name Web sites through contextual advertising solutions. Since 2002, the company has built a platform of high-quality traffic by leveraging its proprietary technology to offer a site-specific approach to contextual advertising under a business model that combines bid-for-placement and relevancy. This approach has allowed IndustryBrains to create relationships with more than 100 vertically-focused and brand-name online publishers, such as USATODAY.com, BusinessWeek Online, The Motley Fool, Travel + Leisure, Forbes.com, and the Ziff Davis online properties; as well as a large base of premier advertisers. IndustryBrains is a wholly-owned subsidiary of Marchex. For more information, visit www.industrybrains.com.
Forward Looking Statements
This press release contains forward-looking statements that involve substantial risks and uncertainties. All statements, other than statements of historical facts, included in this press release regarding our strategy, future operations, future financial position, future revenues, projected costs, prospects, plans and objectives of management are forward-looking statements. We may not actually achieve the plans, intentions or expectations disclosed in our forward-looking statements and you should not place undue reliance on our forward-looking statements. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements we make. There are a number of important factors that could cause Marchex's actual results to differ materially from those indicated by such forward-looking statements which are described in the "Risk Factors" section of our most recent periodic report and registration statement filed with the SEC.
For further information, contact:
Press:
Mark S. Peterson
VP of Public Relations
Marchex, Inc.
206-331-3344
mark@marchex.com
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