GolfServ.com 'Tees Off' With IndustryBrains
NEW YORK- February 22, 2005 - IndustryBrains, a leading provider of performance marketing solutions for advertisers and publishers, announced today that it has been selected by GolfServ as the exclusive provider of Pay-Per-Click advertising listings on its websites, which include www.golfserv.com and www.golf.com. Advertisers can now reach golf enthusiasts with ad listings that directly relate to adjacent editorial content and through the newly created 'Golf.com Marketplace Program' reach over 1 million avid golfers each month.
“Our mission is to provide best of class golf content and commerce. We are pleased to partner with IndustryBrains because it presents our users with highly relevant offers,” says Michael Lazerow, CEO of GolfServ. “The Industry Brains PPC platform gives us the flexibility to give our users a better experience while providing marketers with an unique, alternative program to reach our audience.”
“Content- specific targeting on premium sites has consistently proven to deliver a higher PPC or yield to the publisher while providing more qualified leads to the advertiser,” says Jason Kalin, Vice President of Business Development for IndustryBrains. “We are excited to add Golf.com as a premier partner since IndustryBrains is the leader in site-specific contextual advertising programs and our solution continues to outperform other alternatives in the market.”
About Golf.com & Golfserv.com
GolfServ (www.golf.com) is the premier provider of online golf content, commerce and services. GolfServ's GOLF.COM site offers interactive content and tools that allow golfers to follow the professional tours, improve and manage their games, track their handicap, search for courses in the U.S. and Canada, find instruction, purchase golf equipment and much more.
About IndustryBrains
IndustryBrains is a leader in monetizing vertical and brand-name Web sites through contextual advertising solutions. Since 2002, the company has built a platform of high-quality traffic by leveraging its proprietary technology to offer a site-specific approach to contextual advertising under a business model that combines bid-for-placement and relevancy. This approach has allowed IndustryBrains to create relationships with more than 100 vertically-focused and brand-name online publishers, such as USATODAY.com, BusinessWeek Online, The Motley Fool, Travel + Leisure, Forbes.com, and the Ziff Davis online properties; as well as a large base of premier advertisers. IndustryBrains is a wholly-owned subsidiary of Marchex. For more information, visit www.industrybrains.com.
Forward Looking Statements
This press release contains forward-looking statements that involve substantial risks and uncertainties. All statements, other than statements of historical facts, included in this press release regarding our strategy, future operations, future financial position, future revenues, projected costs, prospects, plans and objectives of management are forward-looking statements. We may not actually achieve the plans, intentions or expectations disclosed in our forward-looking statements and you should not place undue reliance on our forward-looking statements. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements we make. There are a number of important factors that could cause Marchex's actual results to differ materially from those indicated by such forward-looking statements which are described in the "Risk Factors" section of our most recent periodic report and registration statement filed with the SEC.
For further information, contact:
Press:
Mark S. Peterson
VP of Public Relations
Marchex, Inc.
206-331-3344
mark@marchex.com
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