IndustryBrains and Entrepreneur.Com Partner to Offer Business Owners and Partners a Valuable MarketPlace Section
NEW YORK- November 11, 2004 - INDUSTRYBRAINS, the leader in site specific, contextual Pay-Per-Click advertising programs, announced that it has partnered with Entrepreneur Media, Inc. to include Entrepreneur.com and SmallBizSearch.com, two of the most respected online resources for business owners and partners.
IndustryBrains will provide its content-targeted sponsored links across Entrepreneur Online's technology and Finance/Marketing sections under the heading "Sponsored Links" which allows direct marketers to reach a qualified business audience on a cost per click basis utilizing an auction bidding and relevancy ranking system.
"At Entrepreneur Media, we strive to provide small businesses with the strategies and guidance they need to make it in today's competitive business environment. Teaming up with IndustryBrains to create a MarketPlace throughout our website makes perfect sense, because IndustryBrains' has been able to ensure that only relevant ads are displayed to our valuable audience" said Charles Fuller, VP, Business Development, Entrepreneur.Com. "With their reliable topic-based targeting system, our company can continue to be a resource to our 2.4 million users every month."
"Entrepreneur.com is one of the largest and most popular small-business web sites on the Internet. Through this new relationship, we have presented a profitable opportunity for our partner to generate incremental revenue and be able to deliver targeted listings to their audience," said Erik Matlick, CEO of IndustryBrains Inc. "By adding Entrepreneur.Com to our financial channel, advertisers can now reach this demographic with greater impact and efficiency," said Erik Matlick of IndustryBrains Inc.
About Entrepreneur.Com
With more than 100,000 pages of content, Entrepreneur.com is one of the largest and most popular small-business Web sites on the Internet. They provide business owners with practical information, expert answers from recognized business consultants and a wide range of services designed to solve the challenges of starting, running and growing a successful business. Entrepreneur.com visitors generate 20 million page views each month, own growing businesses and look to Entrepreneur.com to provide information and perspective on industry news, business tools and services, strategies for growth, and much more.
About IndustryBrains
IndustryBrains is a leader in monetizing vertical and brand-name Web sites through contextual advertising solutions. Since 2002, the company has built a platform of high-quality traffic by leveraging its proprietary technology to offer a site-specific approach to contextual advertising under a business model that combines bid-for-placement and relevancy. This approach has allowed IndustryBrains to create relationships with more than 100 vertically-focused and brand-name online publishers, such as USATODAY.com, BusinessWeek Online, The Motley Fool, Travel + Leisure, Forbes.com, and the Ziff Davis online properties; as well as a large base of premier advertisers. IndustryBrains is a wholly-owned subsidiary of Marchex. For more information, visit www.industrybrains.com.
Forward Looking Statements
This press release contains forward-looking statements that involve substantial risks and uncertainties. All statements, other than statements of historical facts, included in this press release regarding our strategy, future operations, future financial position, future revenues, projected costs, prospects, plans and objectives of management are forward-looking statements. We may not actually achieve the plans, intentions or expectations disclosed in our forward-looking statements and you should not place undue reliance on our forward-looking statements. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements we make. There are a number of important factors that could cause Marchex's actual results to differ materially from those indicated by such forward-looking statements which are described in the "Risk Factors" section of our most recent periodic report and registration statement filed with the SEC.
For further information, contact:
Press:
Mark S. Peterson
VP of Public Relations
Marchex, Inc.
206-331-3344
mark@marchex.com
Back to 2004 Press Releases | Download PDF