IndustryBrains and Entrepreneur.Com Partner to Offer Business Owners and Partners a Valuable MarketPlace Section
NEW YORK (October 12, 2004) IndustryBrains, the leader in site specific, contextual Pay-Per-Click advertising programs, announced today that it has expanded its relationship with The Motley Fool becoming the sole provider of Pay-Per-Click advertising listings on their website www.Fool.com. The Motley Fool entered into an exclusive partnership with IndustryBrains after an in-depth evaluation of multiple vendors including Overture and Kanoodle.
"As the leading provider of financial education and independent advice, it is important that The Motley Fool presents offers that are both relevant and valuable to our readers," says Gary Hill, The Motley Fool's SVP for Corporate Development. "The IndustryBrains PPC platform gives us the flexibility to consistently deliver on that promise while providing marketers with an unique, alternative program to reach our audience."
"Advertisers embraced the qualified audience and content that The Motley Fool was able to send their way through IndustryBrains," says Erik Matlick, IndustryBrains CEO. "We are pleased to have been tested against some of the best companies offering pay-per-click listings. IndustryBrains site-specific approach has proven to continually outperform other alternatives in the market."
IndustryBrains is an alternative to network search giving advertisers more control over where their listings will appear (only on high quality, branded sites). To the advantage of publishers, advertisers tend to spend more for rankings, but in return get a higher quality lead than network advertising. A number of other sites have also tested other PPC (pay-per-click) networks and switched to IndustryBrains.
"Site specific targeting on premium sites has consistently proven to deliver a higher PPC or yield to the publisher while at the same time a more qualified lead to the advertiser," says Mr. Matlick. "Users tend to trust paid listing results returned on branded sites they are familiar with IndustryBrains they are consistently higher quality leads."
The partnership with The Motley Fool enhances IndustryBrains' association with prestigious sites in the financial services category, also including SmartMoney.com, BusinessWeek.com, Kiplinger.com and BankRate.com.
About The Motley Fool, Inc.
The Motley Fool, Inc., is the source individual investors trust to help them build their wealth. Since 1993, The Motley Fool has been on hand to help people make better investing decisions across a wide variety of online and offline media channels including: its award-winning website; its best-selling Simon & Schuster and self-published books (over 2 million sold); a nationally syndicated weekly newspaper column carried by more than 250 publications; and "The Motley Fool Radio Show," a joint venture with NPR.
About IndustryBrains
IndustryBrains is a leader in monetizing vertical and brand-name Web sites through contextual advertising solutions. Since 2002, the company has built a platform of high-quality traffic by leveraging its proprietary technology to offer a site-specific approach to contextual advertising under a business model that combines bid-for-placement and relevancy. This approach has allowed IndustryBrains to create relationships with more than 100 vertically-focused and brand-name online publishers, such as USATODAY.com, BusinessWeek Online, The Motley Fool, Travel + Leisure, Forbes.com, and the Ziff Davis online properties; as well as a large base of premier advertisers. IndustryBrains is a wholly-owned subsidiary of Marchex. For more information, visit www.industrybrains.com.
Forward Looking Statements
This press release contains forward-looking statements that involve substantial risks and uncertainties. All statements, other than statements of historical facts, included in this press release regarding our strategy, future operations, future financial position, future revenues, projected costs, prospects, plans and objectives of management are forward-looking statements. We may not actually achieve the plans, intentions or expectations disclosed in our forward-looking statements and you should not place undue reliance on our forward-looking statements. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements we make. There are a number of important factors that could cause Marchex's actual results to differ materially from those indicated by such forward-looking statements which are described in the "Risk Factors" section of our most recent periodic report and registration statement filed with the SEC.
For further information, contact:
Press:
Mark S. Peterson
VP of Public Relations
Marchex, Inc.
206-331-3344
mark@marchex.com
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