New Clients Expand IndustryBrains’ Site-Specific Paid Listings in Technology Channel
NEW YORK, N.Y. September 14, 2004– IndustryBrains, the leader in site-specific contextually relevant advertising, announced today it has experienced accelerated growth in its technology channel with the expansion of its listings by existing clients and the signing of numerous new publishers. The growth has occurred both in the United States and in the UK.
In the US, relationships with current partners like USA TODAY, IDG's PCWorld.com and CMP Media's TechWeb expanded to cover more content. In addition, new partners include:
Technology Review
Accela Communications’ ITWorld.com & ITWorld.com Newsletters
Ziff Davis’ eWeek & PCMag.com White Paper Directory
Infoworld White Paper Directory
TomsNetworking White Paper Directory
In the UK, new partners for IndustryBrains include:
NetCommunities’ ITProPortal and theInquirer.net
The IndustryBrains Technology Channel, which enables advertisers to buy paid listings targeted to an audience of technology professionals, enthusiast and corporate decision makers, now serves 300 million ad impressions across these sites each month.
IndustryBrains is an alternative to network search giving advertisers more control over where their listings will appear (only on high quality, branded sites). To the advantage of publishers, advertisers tend to spend more for rankings, but in return get a higher quality lead at a lower cost than network advertising.
“Site specific targeting on premium sites has consistently proven to generate a lower cost-per-lead than programs utilizing a network model.” says IndustryBrains CEO Erik Matlick. “Users tend to trust paid listing results returned on branded sites they are familiar with.”
Unlike network driven paid listings programs, IndustryBrains’ technology is private-labeled by partner sites and is totally transparent to the user. This enables publishers to leverage their own brands to bring in advertisers who are willing to pay more for placement on a highly-regarded site.
About IndustryBrains
IndustryBrains is a leader in monetizing vertical and brand-name Web sites through contextual advertising solutions. Since 2002, the company has built a platform of high-quality traffic by leveraging its proprietary technology to offer a site-specific approach to contextual advertising under a business model that combines bid-for-placement and relevancy. This approach has allowed IndustryBrains to create relationships with more than 100 vertically-focused and brand-name online publishers, such as USATODAY.com, BusinessWeek Online, The Motley Fool, Travel + Leisure, Forbes.com, and the Ziff Davis online properties; as well as a large base of premier advertisers. IndustryBrains is a wholly-owned subsidiary of Marchex. For more information, visit www.industrybrains.com.
Forward Looking Statements
This press release contains forward-looking statements that involve substantial risks and uncertainties. All statements, other than statements of historical facts, included in this press release regarding our strategy, future operations, future financial position, future revenues, projected costs, prospects, plans and objectives of management are forward-looking statements. We may not actually achieve the plans, intentions or expectations disclosed in our forward-looking statements and you should not place undue reliance on our forward-looking statements. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements we make. There are a number of important factors that could cause Marchex's actual results to differ materially from those indicated by such forward-looking statements which are described in the "Risk Factors" section of our most recent periodic report and registration statement filed with the SEC.
For further information, contact:
Press:
Mark S. Peterson
VP of Public Relations
Marchex, Inc.
206-331-3344
mark@marchex.com
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