IndustryBrains & USAToday.com Partner To Introduce the Specials & Deals Travel MarketPlace
NEW YORK, N.Y. August 23, 2004– IndustryBrains, Inc., a performance-based advertising network of premium branded sites, and USATODAY.com Travel, a web site to help travelers take control of the travel experience, today announced the "USATODAY.com Travel Specials Program.”
With this new program (http://www.industrybrains.com/usatoday) advertisers can choose listing categories throughout the USATODAY.com Travel section, including the Specials & Deals area to reach a targeted audience and bid for placement by using an auction bidding system. IndustryBrains (http://traveldeals.usatoday.com) manages the placement of the listing.
In the UK, new partners for IndustryBrains include:
The Deals Program is segmented into popular destinations such as Las Vegas and New York and is also segmented into travel categories such as air and hotel. Advertiser listings appear throughout the USATODAY.com Travel section, as well as other targeted locations throughout the travel section. Select deals are also distributed in a twice-weekly Specials & Deals e-mail newsletter.
“We are impressed by IndustryBrains and its site-specific product strategy,” says Chat Joglekar, Manager, Business Development, USATODAY.com. “Our partnership with IndustryBrains complements our commitment to providing the most comprehensive products for our advertisers to reach their core client base.”
“We are pleased to add USATODAY.com, one of the web's premier news sites, to our growing Travel/Leisure vertical,” says Erik Matlick, CEO, IndustryBrains. "Our new, expanded relationship with USATODAY.com exemplifies our commitment to enabling premium web publishers to capture their fair share of pay-per-click revenue.
“The partnership between IndustryBrains and USATODAY.com has given us the opportunity to accomplish two important goals. First, we have expanded our partnerships beyond the technology industry, entering the travel market with a leading travel news web site. Second, premium publishers are finally able to implement performance advertising opportunities on their sites, and generate the yield that they deserve for the brand and audience that they deliver."
About USATODAY.com
USATODAY.com is an award-winning news and information Web site that is updated 24 hours per day, seven days per week. Each month, more than 8 million unique monthly visitors access USATODAY.com News, Money, Sports, Life, Technology, Weather and Travel sections which combine the best of USA TODAY news and information and the latest breaking news with cutting-edge interactive features, information graphics and multimedia functions including audio, video and live Webcasts. USATODAY.com is owned by Gannett Co., Inc. (NYSE:GCI).
About IndustryBrains
IndustryBrains is the only business performance-advertising network. The company maintains a marketplace where advertisers can pay for placement in relevant content areas of well-established business technology sites and publications. Advertisers are only charged when a buyer on any of our affiliate sites click on the advertiser’s listing(s). IndustryBrains is based in New York City. For more information, visit http://www.industrybrains.com.
Forward Looking Statements
This press release contains forward-looking statements that involve substantial risks and uncertainties. All statements, other than statements of historical facts, included in this press release regarding our strategy, future operations, future financial position, future revenues, projected costs, prospects, plans and objectives of management are forward-looking statements. We may not actually achieve the plans, intentions or expectations disclosed in our forward-looking statements and you should not place undue reliance on our forward-looking statements. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements we make. There are a number of important factors that could cause Marchex's actual results to differ materially from those indicated by such forward-looking statements which are described in the "Risk Factors" section of our most recent periodic report and registration statement filed with the SEC.
For further information, contact:
Press:
Mark S. Peterson
VP of Public Relations
Marchex, Inc.
206-331-3344
mark@marchex.com
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