IndustryBrains and BusinessWeek Expand Partnership
NEW YORK, NY - September 24, 2003 - IndustryBrains, the only business performance based media firm that specializes in contextual marketplace advertising, announced today it has expanded its partnership with Business Week Online, to provide contextually relevant, cost per click advertising opportunities across the entire BusinessWeek Online Web site.
After a trial period of two months, BusinessWeek and IndustryBrains signed an exclusive agreement to display contextually relevant advertiser text listings across the entire BusinessWeek Online Web site under the heading "BusinessWeek Mall".
Advertisers are now able to purchase placements on seven contextually relevant categories utilizing an auction bidding system. The more the advertisers pay for a click, the higher their rank in the "BusinessWeek Mall" section.
"After looking at all of the companies in the market, we felt that IndustryBrains offered the best solution for BusinessWeek", said Peggy White, GM, BusinessWeek Online. "IndustryBrains gives us the flexibility to sell our own inventory, and involve ourselves in the customer relationship. BW is the world's leading business publication, and we were looking for a solution that could deliver quality advertisers worthy of our premium readership. In the long run, we feel that this is going to deliver the best results to the advertisers and BusinessWeek."
"We are very excited that BusinessWeek chose to expand their relationship with IndustryBrains", said Erik Matlick, CEO, IndustryBrains. "This is yet another testimonial to the fact that premium publishers are voting for site specific solutions. Premium publishers are finally able to implement performance advertising opportunities on their sites, and generate the yield that they deserve for the brand and audience that they deliver."
BusinessWeek users will be presented with relevant sponsored links while they are looking for business and finance information. Unique to IndustryBrains, advertisers bid for placement by site-specific categories, not keywords, so the results are guaranteed to uphold the quality of the editorial and are never confined to the keyword itself.
"We are thrilled by the opportunity to have expanded our relationship with one of the Web's most esteemed publishers of financial news and information", said Erik Matlick, CEO, IndustryBrains. "Throughout the initial launch, our unique approach to content-targeting advertising demonstrated proven performance, relevancy and value to Business Week Online."
About BusinessWeek
BusinessWeek's award-winning Web site www.businessweek.com provides users with daily perspective, unique insights, breaking news, and in-depth analysis of the latest trends in the business world.
At BusinessWeek Online, users find eight channels replete with trusted information and resources to help manage their personal and professional lives. From small business to global business, personal investing to corporate strategies, BusinessWeek Online provides insight and perspective on all topics relevant to today's business professionals.
About IndustryBrains
IndustryBrains is a leader in monetizing vertical and brand-name Web sites through contextual advertising solutions. Since 2002, the company has built a platform of high-quality traffic by leveraging its proprietary technology to offer a site-specific approach to contextual advertising under a business model that combines bid-for-placement and relevancy. This approach has allowed IndustryBrains to create relationships with more than 100 vertically-focused and brand-name online publishers, such as USATODAY.com, BusinessWeek Online, The Motley Fool, Travel + Leisure, Forbes.com, and the Ziff Davis online properties; as well as a large base of premier advertisers. IndustryBrains is a wholly-owned subsidiary of Marchex. For more information, visit www.industrybrains.com.
Forward Looking Statements
This press release contains forward-looking statements that involve substantial risks and uncertainties. All statements, other than statements of historical facts, included in this press release regarding our strategy, future operations, future financial position, future revenues, projected costs, prospects, plans and objectives of management are forward-looking statements. We may not actually achieve the plans, intentions or expectations disclosed in our forward-looking statements and you should not place undue reliance on our forward-looking statements. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements we make. There are a number of important factors that could cause Marchex's actual results to differ materially from those indicated by such forward-looking statements which are described in the "Risk Factors" section of our most recent periodic report and registration statement filed with the SEC.
For further information, contact:
Press:
Mark S. Peterson
VP of Public Relations
Marchex, Inc.
206-331-3344
mark@marchex.com
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