IndustryBrains
Announces Partnership With IDG's PC World.com To Offer
Sponsored Downloads to Advertisers
NEW YORK, N.Y. July 17, 2003 – IndustryBrains, the only business performance advertising network and PCWorld.com, PCWorld.com, the online resource for buyers of both PC and Web-related products, have entered into a partnership to establish a cost per click Sponsored Downloads program on the PC World site.
The PCWorld.com Download Library MarketPlace will offer cost per click listings that are in contextually relevant, category specific download areas. This new opportunity provides advertisers a cost effective and efficient way to reach PC World’s target audience of tech-savvy managers and computer product buyers an unparalleled online download resource to test products before purchase to keep their companies ahead of the competition.
PCWorld.com's extensive library of try-before-you-buy software delivers 50,000 downloads per day.
The Downloads Library is segmented into 11 primary Sponsored Download categories for more targeted advertiser listings. Advertisers will be able to purchase marketplace placement utilizing an auction bidding system. The more they pay, the higher their rank in the marketplace section.
Categories include:
- Fun and Games
- Graphics and Multimedia
- Handhelds
- Home
- Internet
- Music and Video Sharing
- Office
- Patches and Drivers
- ScreenSavers and Themes
- Utilities
“The decision to work with IndustryBrains was simple. Their ability to target site-specific download categories, proven experience, and dearth of technology advertisers made it clear that this will be a successful partnership," said Bruce McCurdy, Online Product Development Mgr, at PCWorld.com. “The site is a trusted source of information on freeware and shareware among its users – many who purchase software products as a result of their PCWorld.com trial.”
"The addition of this highly trusted brand further establishes us as the preferred partner across the spectrum of cost per click advertising" said Erik Matlick, President and CEO of IndustryBrains. "In turn, we will benefit significantly from the impressive audience that PCWorld.com will introduce to this program."
About IndustryBrains
IndustryBrains is a leader in monetizing vertical and brand-name Web sites through contextual advertising solutions. Since 2002, the company has built a platform of high-quality traffic by leveraging its proprietary technology to offer a site-specific approach to contextual advertising under a business model that combines bid-for-placement and relevancy. This approach has allowed IndustryBrains to create relationships with more than 100 vertically-focused and brand-name online publishers, such as USATODAY.com, BusinessWeek Online, The Motley Fool, Travel + Leisure, Forbes.com, and the Ziff Davis online properties; as well as a large base of premier advertisers. IndustryBrains is a wholly-owned subsidiary of Marchex. For more information, visit www.industrybrains.com.
Forward Looking Statements
This press release contains forward-looking statements that involve substantial risks and uncertainties. All statements, other than statements of historical facts, included in this press release regarding our strategy, future operations, future financial position, future revenues, projected costs, prospects, plans and objectives of management are forward-looking statements. We may not actually achieve the plans, intentions or expectations disclosed in our forward-looking statements and you should not place undue reliance on our forward-looking statements. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements we make. There are a number of important factors that could cause Marchex's actual results to differ materially from those indicated by such forward-looking statements which are described in the "Risk Factors" section of our most recent periodic report and registration statement filed with the SEC.
For further information, contact:
Press:
Mark S. Peterson
VP of Public Relations
Marchex, Inc.
206-331-3344
mark@marchex.com
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