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NEW YORK,
NY - September 14, 2005
- IndustryBrains,
a leader in monetizing vertical and brand-name Web
sites through site-specific contextual advertising
solutions and a subsidiary of Marchex, Inc. (NASDAQ:
MCHX, MCHXP), today announced an exclusive agreement
with Fodor's, a leader in travel information publishing,
to become the sole provider of pay-per-click (PPC)
advertising listings for its Web site, www.fodors.com.
The agreement is effective immediately. Fodor's joins
other high-quality online publishers in IndustryBrains'
travel and leisure vertical, such as Travelandleisure.com;
Foodandwine.com; USATODAY.com (Travel section); Golfweek.com,
Tennis.com, and Forbes.com (Lifestyle section), among
others.
IndustryBrains' proprietary bid-for-placement
and relevancy ranking systems enable advertisers to
place their product or service listings directly on
premium Web sites and/or on specific sections of such
sites. This approach allows publishers like Fodor's
to directly monetize the value of their respective
online brands, content and site traffic.
"We are very pleased to be
working with IndustryBrains and its proven site-specific
approach, enabling Fodors.com to fully accommodate
PPC advertisers who have a specific interest in our
site, along with our loyal base of travel- and leisure-focused
consumers," said Lauren Palmer, Director of New
Business Development, Fodor's. "Using IndustryBrains'
platform, we can now offer highly targeted contextual
advertising solutions for Fodor's existing base of
advertisers, as well as for additional external advertisers."
"Fodor's has a long-established
heritage as a premier brand in travel publishing and
we are glad to add them to our travel and leisure
vertical," said Jason Kalin, Industry Brains
VP of Business Development. "We look forward
to helping Fodors.com receive the online value recognition
it deserves, in the process of providing advertisers
another highly targeted way to reach relevant consumers."
About
Fodor's
Fodor's Travel Publications and Fodors.com are units
of Fodors LLC, a subsidiary of Random House, Inc.
and its parent company, Bertelsmann AG, one of the
world's largest media companies. Today, the drive
to innovate remains as fundamental to Fodor's as the
passion for excellence. A team of more than 700 professional
researchers and writers traverse the globe, and like
trusted companions, reveal not just what travelers
want to know, but what they didn't realize they needed
to know. Both online and in print, readers can always
count on Fodor's for travel guidance that is engagingly
written, intelligently and accurately reported, and
absolutely indispensable.
About IndustryBrains
IndustryBrains is a leader
in monetizing vertical and brand-name Web sites through
contextual advertising solutions. Since 2002, the
company has built a platform of high-quality traffic
by leveraging its proprietary technology to offer
a site-specific approach to contextual advertising
under a business model that combines bid-for-placement
and relevancy. This approach has allowed IndustryBrains
to create relationships with more than 100 vertically-focused
and brand-name online publishers, such as USATODAY.com,
BusinessWeek Online, The Motley Fool, Travel + Leisure,
Forbes.com, and the Ziff Davis online properties;
as well as a large base of premier advertisers. IndustryBrains
is a wholly-owned subsidiary of Marchex. For more
information, visit www.industrybrains.com.
Forward Looking Statements
This press release contains
forward-looking statements that involve substantial
risks and uncertainties. All statements, other than
statements of historical facts, included in this press
release regarding our strategy, future operations,
future financial position, future revenues, projected
costs, prospects, plans and objectives of management
are forward-looking statements. We may not actually
achieve the plans, intentions or expectations disclosed
in our forward-looking statements and you should not
place undue reliance on our forward-looking statements.
Actual results or events could differ materially from
the plans, intentions and expectations disclosed in
the forward-looking statements we make. There are
a number of important factors that could cause Marchex's
actual results to differ materially from those indicated
by such forward-looking statements which are described
in the "Risk Factors" section of our most
recent periodic report and registration statement
filed with the SEC.
For further information, contact:
Press:
Mark S. Peterson
VP of Public Relations
Marchex, Inc.
206-331-3344
mark@marchex.com
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