NEW YORK (October 12, 2004)
IndustryBrains, the leader in site specific, contextual
Pay-Per-Click advertising programs, announced today
that it has expanded its relationship with The Motley
Fool becoming the sole provider of Pay-Per-Click advertising
listings on their website www.Fool.com. The Motley
Fool entered into an exclusive partnership with IndustryBrains
after an in-depth evaluation of multiple vendors including
Overture and Kanoodle.
the leading provider of financial education and independent
advice, it is important that The Motley Fool presents
offers that are both relevant and valuable to our
readers," says Gary Hill, The Motley Fool's SVP
for Corporate Development. "The IndustryBrains
PPC platform gives us the flexibility to consistently
deliver on that promise while providing marketers
with an unique, alternative program to reach our audience."
embraced the qualified audience and content that The
Motley Fool was able to send their way through IndustryBrains,"
says Erik Matlick, IndustryBrains CEO. "We are
pleased to have been tested against some of the best
companies offering pay-per-click listings. IndustryBrains
site-specific approach has proven to continually outperform
other alternatives in the market."
IndustryBrains is an alternative to network search
giving advertisers more control over where their listings
will appear (only on high quality, branded sites).
To the advantage of publishers, advertisers tend to
spend more for rankings, but in return get a higher
quality lead than network advertising. A number of
other sites have also tested other PPC (pay-per-click)
networks and switched to IndustryBrains.
specific targeting on premium sites has consistently
proven to deliver a higher PPC or yield to the publisher
while at the same time a more qualified lead to the
advertiser," says Mr. Matlick. "Users tend
to trust paid listing results returned on branded
sites they are familiar with IndustryBrains they are
consistently higher quality leads."
The partnership with The Motley
Fool enhances IndustryBrains' association with prestigious
sites in the financial services category, also including
SmartMoney.com, BusinessWeek.com, Kiplinger.com and
Motley Fool, Inc., is the source individual investors
trust to help them build their wealth. Since 1993,
The Motley Fool has been on hand to help people make
better investing decisions across a wide variety of
online and offline media channels including: its award-winning
website; its best-selling Simon & Schuster and
self-published books (over 2 million sold); a nationally
syndicated weekly newspaper column carried by more
than 250 publications; and "The Motley Fool Radio
Show," a joint venture with NPR.
in 2002, New York-based IndustryBrains,
is the only business performance based media firm
that specializes in contextual site specific advertising.
IndustryBrains offers custom publisher solutions for
monetizing content and search pages. Real-time tracking
and reporting allows publishers to easily manage advertiser
relationships and optimize revenue. For advertisers,
IndustryBrains offers contextual category placement
on premium sites like Infoworld, ComputerWorld, PC
Magazine, EETimes, Network Magazine and BusinessWeek.
Advertisers bid for placement on site-specific categories
that are related to their business. Listings are delivered
whenever a customer performs a search on the specified
terms throughout its network of 50+ premium sites.