NEW YORK, N.Y. September
14, 2004 IndustryBrains,
the leader in site-specific contextually relevant
advertising, announced today it has experienced accelerated
growth in its technology channel with the expansion
of its listings by existing clients and the signing
of numerous new publishers. The growth has occurred
both in the United States and in the UK.
US, relationships with current partners like USA TODAY,
IDG's PCWorld.com and CMP Media's TechWeb expanded
to cover more content. In addition, new partners include:
- Technology Review
- Accela Communications
ITWorld.com & ITWorld.com Newsletters
- Ziff Davis eWeek
& PCMag.com White Paper Directory
- Infoworld White Paper
- TomsNetworking White Paper
UK, new partners for IndustryBrains include:
- NetCommunities ITProPortal
IndustryBrains Technology Channel, which enables advertisers
to buy paid listings targeted to an audience of technology
professionals, enthusiast and corporate decision makers,
now serves 300 million ad impressions across these
sites each month.
is an alternative to network search giving advertisers
more control over where their listings will appear
(only on high quality, branded sites). To the advantage
of publishers, advertisers tend to spend more for
rankings, but in return get a higher quality lead
at a lower cost than network advertising.
specific targeting on premium sites has consistently
proven to generate a lower cost-per-lead than programs
utilizing a network model. says IndustryBrains
CEO Erik Matlick. Users tend to trust paid listing
results returned on branded sites they are familiar
network driven paid listings programs, IndustryBrains
technology is private-labeled by partner sites and
is totally transparent to the user. This enables publishers
to leverage their own brands to bring in advertisers
who are willing to pay more for placement on a highly-regarded
is the only business performance-advertising network.
The company maintains a marketplace where advertisers
can pay for placement in relevant content areas of
well-established business technology sites and publications.
Advertisers are only charged when a buyer on any of
our affiliate sites click on the advertisers
listing(s). IndustryBrains is based in New York City.
For more information, visit http://www.industrybrains.com.