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General
Information
Reporting
& Account Management
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Advertiser
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General Information:
What is
performance advertising?
Why partner with IndustryBrains?
What are IndustryBrains' product offerings?
How do publishers implement IndustryBrains listings on my site?
How do publishers generate revenue from IndustryBrains
programs?
What is performance advertising?
Advertisers pay only when a user clicks
on a listing to their site. It is also known as Cost-Per-Click
or Pay-Per-Click advertising.
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Why partner
with IndustryBrains?
IndustryBrains has created a platform
that connects targeted buyers and sellers using a unique approach.
Premium publishers can now offer an additional marketing product
for advertisers looking to generate qualified sales leads.
The IndustryBrains' site specific approach allows a
publisher better capitalize on their own brands and the quality
of their audiences.
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What are
IndustryBrains' product offerings?
IndustryBrains offers four products
to enable publishers to monetize traffic on your web sites:
> IndustrySearch
> IndustryTarget Content Targeting
>
Directory
> Private Label
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How do
publishers implement IndustryBrains listings on my site?
IndustryBrains assigns a product manager
to work with your programmers on integration. The process
is very simple. Contact businessdevelopment@industrybrains.com
for more information.
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How do
publishers generate revenue from IndustryBrains programs?
Revenue is based on a % share of the
clicks generated on your site
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Reporting
& Account Management
How do
publishers keep track of advertisers on their site? I would not want any
competitive advertising to appear on my pages?
How do advertisers and publishers access their program
information and reporting?
What types of reports are available to a publisher?
How do publishers
keep track of advertisers on their site? I would not want any competitive
advertising to appear on my pages?
Since IndustryBrains targets on a site-specific
and Industry specific basis, a publisher can rest assured
that only the most relevant advertisers appear on web sites.
If a publisher encounters a listing that should not be on
their site, contact affiliates@industrybrains.com.
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How do advertisers and publishers
access their program information and reporting?
All account information and reporting
is available online in a secure members' Web site, the Affiliate
Center, that is accessed via the IndustryBrains homepage.
The site is accessible 24/7 and clients can generate performance
reports, manage advertiser accounts and update information
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What
types of reports are available to a publisher?
A publisher will be able to generate
revenue and performance reports by Listing Product. Upon program
launch, an IndustryBrains product manager will walk all necessary
team members through the reporting and account management
process.
The two reports available
are:
Revenue and Activity Report -
Details revenue and performance by listing product
Sales performance Report - Details revenue and performance
by Advertiser. This is a very powerful account management
and up-selling tool for publishers.
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Adserving
What types of measures does IndustryBrains
take to prevent fraudulent clicks?
IndustryBrains uses very strict fraud
screening methods to rule out bots and excessive clickers.
Some of the measures take into account a click's IP
Address, user session and known patterns of excessive clicking.
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Advertiser Sign up
How do I set up a customized sign up site for advertisers
that I have relationships with?
An IndustryBrains product manager will work with your team to
set up a customized sign up site complete with marketing information and site
specific product offering information.
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