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IndustryBrains Advertiser Listing Guidelines
The goal of the IndustryBrains Network is to present
to users and advertisers a comprehensive and relevant marketplace. The
relevancy of your search term or IndustryTarget listing is important to
drive targeted customers to your business.
IndustryBrains doesn't use "bots" or "spiders" to
judge relevancy. Our human editors look through each listing to make sure
that the information is a good match for the site.
In order to do so, our partners and advertisers must adhere to strict
Listing Relevancy Guidelines.
They are as follows:
Search Terms
Advertisers should bid on search terms that are
clearly and obviously reflective of their site. Search Terms/Phrases should
be used to describe the site itself and not the end-user utilizing the
web site.
For example, a company selling enterprise security product might request
the word “enterprise hardware”, but not the word “programmer”.
An advertiser’s web site should contain the search term or refer
to the search term in its content within two clicks. Simply placing the
search term somewhere on the homepage or link pages will not guarantee
that the search term requested is relevant to the web site. In addition,
the use of “IndustryBrains” or any form of the word is not
allowed.
IndustryTarget Categories
Ads should target the type of customers who might
be surfing a particular subject area. For example, it stands to reason
that a listing that appears within digital media content should target
digital media professioanls. This could be a great place to promote graphic
design programs, memory chips, gaming equipment, macintosh computers.
URLs
The URL used for a particular search term must
bring an end-user directly to the site. End-users must be able to return
back to the search results on IndustryBrains simply by clicking on the
Back Button. Preventing users from going back to the search results is
not allowed.
All URLs associated with your listings must load without excessive delay.
Double-check your URLs to make sure there are no errors.
The URL associated with a Search Term should not be a “Referring”
URL. This means that upon one click of the Advertiser’s listing
in the search results, the user should not be forwarded to another web
site.
For example, if a user types in the search term “fitness center”
and clicks on the link http://www.xyzcompany.com, the user should not
be forwarded to another URL instantaneously without the user’s consent.
This is misleading and prevents the user from clicking back to the search
results.
Clicking through to your site must not interfere with our browser's backbutton.
No spawning when we click through! Your site may generate a single pop-up
console only, but it must not entirely block the web site associated with
the Sprinks listings.
Multiple Listings
Advertisers are not allowed to have the same Search
Term for multiple URL’s. IndustryBrains is a fair marketplace and
we do not want one advertiser holding a monopoly over a particular search
term.
Titles and Descriptions
Titles and Descriptions must be relevant to the
search term/category as well as the site they are referring to. Having
effective titles and descriptions will increase your chances of driving
targeted buyers to your site.
IndustryBrains will deny all listings that have text in ALL CAPS. In addition,
URL's and Phone numbers within the listing information will also be denied.
Specific Web Sites
All Web Sites listed must be an active and working
web site. All non-working websites will not be approved.
Adult Content Sites
IndustryBrains does not have sites that allow Adult
Content.
Search Engines and Directories
All Search engines and directories, pay for performance
networks and Yellow pages must choose search terms that pertain to the
nature of these sites, such as, “Search engine”, “Yellow
Pages”, etc.
Gambling Sites
Gambling sites are sites that promote the act of gambling or actually
take payment in return for a chance to win prizes. These sites will only
be considered a gambling site if Gambling is the central theme. Advertisers
may only bid on search terms that are associated with gambling, such as
“poker”, “Blackjack” or gambling specific games,
like “Powerball Lottery”.
Other Sites
Sites that promote email spamming will not be accepted
in the Network.
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