Welcome to the Kiplinger MarketPlace Program
The only Pay-For-Performance marketing program designed to exclusively reach Finance Professionals.
   
 

Drive buyers to your site
from only relevant content
pages and searches.

Advertising on Kiplinger.com is an excellent way to help build your business. Kiplinger.com offers up-to-the-minute financial news, informative columns, financial calculators, stock quotes and selections from Kiplinger's Personal Finance magazine.  The site is divided into categories that cover investing and personal finance topics such as mutual funds, credit, insurance and planning for college and retirement.
 

Reach the audience that buys your products and services.

 Kiplinger.com Users Are:

  • Affluent Working Professionals 
  • Average Household Income: 91K 
  • Household Income of 75K+: 57% 
  • Professional/Managerial: 41% 
  • College/Post-College Graduates: 73% 
  • Male: 55%
  • Female: 45%
  • Age 35-54 Years: 70%
  • Active and Savvy Investors 

    Compared to our Competitors Kiplinger.com Users Rank #1 For:

  • Owning a Brokerage Account: 82% 
  • Shopping for investments online in the past 6 months: 46% 
  • Shopping for stocks online in the past 6 months: 29% 
  • Owning the following mutual funds in the past 12 months:
    • corporate bond: 14%
    • foreign stock managed: 29%
    • stock index: 14%
    • stock managed: 29%
  • Portfolios Over 50K: 60% 
  • Portfolios Over 100K: 51% 
  • Portfolios Over 250K: 37%
  • Worth 500K+: 21%


    • Traffic Statistics:
  • 10,000,000+ Page Views  
  • 2,000,000+ Unique visitors
    •  
    Take Control of Your Ad Spend.
    		You determine the price you are willing to pay to deliver buyers to your site! You are charged by the click, not the view. If customers don't click on your listing to visit your site, you aren't charged. This means a higher return on investment!