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General
Information
ITworld
Network IndustryContent Listings
Billing
and Payment Plans
Reports
Account
Activity
Security
Measures
General Information
What
is IndustryBrains?
What
is the value of advertising with IndustryBrains?
How
much does it cost to get started? What's your minimum opening deposit?
How
do I pay for my IndustryBrains account?
Does
IndustryBrains review all listings? How long is the ad review process?
How will I know when my listings have been approved?
How long will it take for listing changes to appear
online?
What's the minimum bid for an IndustrySearch term
listing? IndustryTarget listing? IndustryDirectory?
What determines my placement?
How can I upload a large quantity of listings? Does
IndustryBrains accept Spreadsheets?
What are the specifications for a listing?
Can I use all capital letters in my listing?
When can I see my reports? When are reports updated?
How can I change my password?
I accidentally opened up another account. Can I combine
two accounts into one?
What is IndustryBrains?
IndustryBrains is the only performance-advertising
network that uses key word search and relevant contextual editorial targeting
on branded B2B sites to achieve superior advertising results for direct
response advertisers. Advertisers can target by industry, specific publication,
and relevant content areas to achieve the most cost effective ROI in B2B
Marketing
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What is the value
of advertising with IndustryBrains?
IndustryBrains has partnered with the most powerful
and recognized brands on the web in key categories to enable advertisers
to reach qualified high-level decision-makers with buying power. Key word
search and contextual advertising is by nature an efficient way to market.
However, by partnering with leading sites in each category, marketers
can reach the decision makers with greater impact and efficiency. A reader
who is actively involved with quality content is a more qualified lead,
and is more likely to convert to a customer. Plus, IndustryBrains offers
you the convenience and reach of an ad network, but also allows you to
make specific choices within the sites we offer. Traditional ad networks
offer you distribution on branded sites, and then they place your ads
on lesser quality search engines. This dilutes the effectiveness of your
campaign.
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How much does it cost
to get started? What's your minimum opening deposit?
You can open an IndustryBrains account for as little
as $100, which will go towards your campaign.
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How do I pay for my
IndustryBrains account?
Most advertisers charge their IndustryBrains deposits
to their MasterCard, Visa or American Express card. If you prefer to be
invoiced, you must spend more than $5,000 per month with IndustryBrains.
If you're interested in setting up an invoice account, please email:
sales@industrybrains.com
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Does IndustryBrains
review all listings? How long is the ad review process? How will I know
when my listings have been approved?
If you modify your bid amount, the change should
publish within minutes. If you make changes to the title, description,
or URL, the listing will need to be reviewed again for relevance. Please
allow 3 business days for the review process.
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How long will it take
for listing changes to appear online?
If you modify your bid amount, title, description
or URL, the change should publish within 15 minutes to 4 hours, depending
on the site you will appear on. This is because listings are not requested
in real time by our premium sites. It may take 15 minutes to 4 hours for
our publisher sites to update their cache.
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What's the minimum
bid for an IndustryTarget listing?
There is a minimum bid of $1.00 on IndustryTarget
Content categories.
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What determines
my placement?
Your bid amount determines the order in which your
listings will be displayed. The higher you bid, the higher you place.
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How can I upload
a large quantity of listings? Does IndustryBrains accept Spreadsheets?
We offer a spreadsheet service for advertisers
who want to upload more than 500 Search Term listings at a time. Please
email clientservices@industrybrains.com
for more information about this service.
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What are the specifications
for a listing?
Headline: 50 characters
Description: 250 characters
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Can I use all capital
letters in my listing?
No. Listings that feature all caps in the title
or description will generally not be approved. Exceptions include acronyms
(DVD) or a trademarked brand name.
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When can I see
my reports? When are reports updated?
Reports are posted by 3am EST for the previous
day.
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How can I change
my password?
If you have forgotten your password, send an email
to clientservices@industrybrains.com and we will email a new password
to you. If you know your password and would like to change it, follow
the Change My Password link on the first page of the Account Management
Center.
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I accidentally
opened up another account. Can I combine two accounts into one?
Yes, you may. Just contact clientservices@industrybrains.com.
However, IndustryBrains offers a feature where, with one login, you can
view all accounts in one interface. That way, you can open up several
accounts to manage different products or campaigns.
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Industry Content Listings
Where
do IndustryTarget Content Listings appear?
What is the minimum bid for an IndustryTarget listing?
How do I buy IndustryTargets?
Why should my IndustryTargets ad copy be different
from that of my keywcontent2ord listings?
I don't see a topic that is relevant to my product
offerings. What can I do?
How do I modify listings I already have?
What is the minimum bid?
What do you do in the case of a tie bid?
Are there any restrictions as to what I can write
for my site description?
.How many categories can I bid on?
Is it possible for my site to always be at the top
of the IndustryTarget Content listings?
Will I be notified when I lose my rank?
I've just signed up. When will my listings go online?
Where do IndustryTarget
Content Listings appear?
IndustryTarget listings appear throughout the ITworld.com
Network of sites on relevant content areas. It is important to remember
that only the top 3-5 listings will be displayed on any content pages,
so be sure to bid for top placement.
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What is the minimum
bid for an IndustryTarget listing?
The minimum bid really depends on the category
itself. IndustryBrains works with the publisher to determine the most
reasonable minimum bid for each category. As a general rule, the lowest
minimum bid for content category listings is 50 cents.
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How do I buy IndustryTargets?
Simply choose the categories
that are most relevant to your products/services. Once you have selected
all relevant topics, click the "Save Selected Topics & Add Listing
Details" button to finish creating your listings.
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Why should my IndustryTargets
ad copy be different from that of my keyword listings?
Your IndustryTargets ad should target the type
of users who might be reading about that topic. For example, it stands
to reason that a listing that appears within enterprise networking content
should target enterprise IT individuals. This could be a great place to
promote enterprise networking, security, hardware products/services. An
effective listing contains information that is relevant to the category
selected. The degree of relevancy of your listing to the categories chosen
determines the rate of purchases, registrations, and visits to your site.
Moreover, a relevant listing results in a better user experience, which
in turn generates more interest in your listing.
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I don't see a topic
that is relevant to my product offerings. What can I do?
If you do not see a category that is relevant to
your offerings, email sales@industrybrains.com.
We constantly make additions to our category offerings.
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How do I modify
listings I already have?
You can log on to the Advertiser Center and click
on Listing Manager. Once you are in listing manager, click on Modify Listings.
Remember that our listing editors review each and every modification before
they appear on our sites to maintain editorial integrity.
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What is the minimum
bid?
The minimum bid for IndustryTargets categories
depend on the category.
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What do you do in
the case of a tie bid? The process is the
same as for search term listings.
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Are there any restrictions
as to what I can write for my site description?
IndustryBrains understands that each advertiser
may have their own unique way of marketing their site. However, we must
maintain some editorial and pricing integrity with our advertisers. Our
Listing Editors will refuse any listing that may have an unrelated search
term associated with the URL. Also, if an adult advertiser claims that
it is not, IndustryBrains has the right to refuse the listing as well
as listings in the future.
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How many categories
can I bid on?
Unlimited as long as the categories are relevant
to your product offerings.
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Is it possible
for my site to always be at the top of the IndustryTarget Content listings?
No. IndustryBrains' results are dynamic, and your
position in the IndustryTarget results may change periodically during
the day based on the bidding activities of other advertisers.
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Will I be notified
when I lose my rank?
Not automatically. You can choose this option as
one of your account preferences. If you would like to be notified by email
every time your category gets outbid, you may logon to the Advertiser
Center, Click on Preferences and Click on "Email me when my search
term is outbid."
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I've just signed
up. When will my listings go online?
Your listings will go through a 1-3 day approval
process. Our Listing Editors make sure that your listings are compatible
with IndustryBrains' Listing Guidelines. For more information on that,
click here.
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Billing and Payment Plans
What
payment plans do you offer?
Can I pay by check or money order?
Is my investment refundable?
I see multiple charges on my credit card during
the month. Why is that?
What payment plans
do you offer?
IndustryBrains offers three different payment plans
to suit every individual need.
Continuous Traffic Plan
- Advertisers will enjoy uninterrupted service with this plan. You will
determine an amount you would like IndustryBrains to charge your credit
card when there are 5 days of click charges left on the account. You will
receive an email notification of the charge. This ensures that your campaign
will enjoy uninterrupted success without all the hassles. IndustryBrains
takes care of everything for you.
Monthly Traffic Plan
- Do you have a fixed budget you can't go over each month? You will determine
an amount you would like to spend each month. When your balance reaches
$0, your search listings will be taken offline until the next month. At
the anniversary date of each month from the time you register, we will
charge your credit card the pre-determined amount you choose to activate
your listings again. You will receive an email notification of the charge
every month.
Pay-As-You-Go Plan
- Want to see if Industrybrains will work for you? In this plan, you pay
a minimum of $100 to activate your account and use that balance towards
click through charges to your site. When your account balance gets low,
we notify you via email that you need to replenish your account. If you
exhaust the funds in your account, we interrupt your service until you
make another deposit to cover future clickthroughs to your site.
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FAQs
Can I pay by check
or money order?
Yes, you can pay by both methods. It is usually
easier to pay by credit card. Please note that if you pay by check, your
account will not be activated until the check has cleared.
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Is my investment refundable?
The initial $100 charge that goes towards your
clicks, service charges and sign-up is not refundable.
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I see multiple charges
on my credit card during the month. Why is that?
This probably means that you are getting a lot
of activity and traffic on your search term. If you wish to capture the
maximum amount of traffic without the inconvenience of receiving multiple
e-mail notices, we recommend that you increase your authorized charge
amount so that we will not need to charge your card as frequently to keep
your listings online.
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Reports
What types of reports can I see?
Advertisers have access to the Performance Summary
and Billing Transaction Report. The Performance Summary report allows
an advertiser to search by timeframe and view clicks and charges on search
terms and IndustryTargets. Billing Transactions will display by time frame,
all transactions that occurred on an account. For example, all credit
card charges, click charges, etc.
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Account Activity
Can I take my account offline temporarily?
Yes, you can. However, if you take your account
offline, your listing position will be lost. In order to do this, contact
clientservices@industrybrains.com.
What does it mean when my account goes offline?
It means that your account is not being charged
for clicks incurred after your account is offline. It also means that
your listing will not appear in any search results after you have made
your account offline.
Will I be charged when my account goes offline?
No, however, there will be a required balance to
reactivate your account.
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Security Measures
What happens if someone keeps clicking on
my listing?
IndustryBrains uses a number of methods to prevent
multiple clicks. Due to security reasons, we cannot disclose our methods
or processes. However, maintaining the integrity of the Industrybrains
Network is one of our biggest concerns.
How do you prevent fraudulent clicks?
IndustryBrains uses a number of methods to prevent
fraudulent clicks. Due to security reasons, we cannot disclose our methods
or processes. However, maintaining the integrity of the Industrybrains
Network is one of our biggest concerns.
Can I change my password?
You may go to the "Account Manager" section
and click Change Login.
Will I get an email with my updated password?
No.
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