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GovExec Advertiser Listing Guidelines
The goal of GovExec Online is to present to users
and advertisers a comprehensive and relevant marketplace. We have partnered
with IndustryBrains to offer a targeted marketplace program for government
advertisers. The relevancy of your IndustryTarget content listing is important
to drive targeted customers to your business.
GovExec Online/IndustryBrains does no't use "bots"
or "spiders" to judge relevancy. Our human editors look through
each listing to make sure that the information is a good match for the
site. In order to do so, our advertisers must adhere
to strict Listing Relevancy Guidelines.
They are as follows:
IndustryTarget
Categories
Ads should target the type of customers who might
be researching a particular subject area. URLs
Clicking through to your site must not interfere
with our browser's back button. Spawning of multiple pop-up windows upon
click through is not permitted. Your site may generate a single pop-up
console only, but it cannot entirely block the web site associated with
the MarketPlace listing. GovExec Online will deny all listings that trigger
excessive pop-ups.Multiple Listings
Advertisers are not allowed to have the same content
categories for multiple URL’s.
Titles and Descriptions
Titles and Descriptions must be relevant to the
search term/category as well as the site they are referring to. Having
effective titles and descriptions will increase your chances of driving
targeted buyers to your site.
GovExec Online will deny all listings that have text in ALL CAPS. In addition,
URL's and Phone numbers within the listing information will also be denied.
Specific Web Sites
All Web Sites listed must be an active and working
web site. All non-working websites will not be approved.
Competitive Offerings
In certain instances, GovExec Online may not accept
competitive products and services. Decisions will be made at our sole
discretion. Our human editors will inform you if your listing has been
denied.
Adult Content Sites
GovExec Online does not allow Adult Content advertisements.
Search Engines and Directories
All Search engines and directories, pay for performance
networks and Yellow pages must choose search terms that pertain to the
nature of these sites, such as, “Search engine”, “Yellow
Pages”, etc.
Gambling Sites
Sites that promote gambling will not be accepted in by GovExec Online.
Other Sites
Sites that promote email spamming will not be accepted.
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