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Forbes.com Advertiser Listing Guidelines
The goal of Forbes.com is to present to users and
advertisers a comprehensive and relevant marketplace. We have partnered
with IndustryBrains to offer a targeted marketplace program for business
leaders and financial professionals. The relevancy of your IndustryTarget
content listing is important to drive targeted customers to your business.
Forbes.com/IndustryBrains does not use
"bots" or "spiders" to judge relevancy. Our human
editors look through each listing to make sure that the information is
a good match for the site.
In order to do so, our advertisers must adhere
to strict Listing Relevancy Guidelines.
They are as follows:
IndustryTarget
Categories
Ads should target the type of customers who might
be researching a particular subject area.
URLs
Clicking through to your site must not interfere
with our browser's back button. Spawning of multiple pop-up windows upon
click through is not permitted. Your site may generate a single pop-up
console only, but it cannot entirely block the web site associated with
the MarketPlace listing. Forbes.com will deny all listings that
trigger excessive pop-ups.
Multiple Listings
Advertisers are not allowed to have the same content
categories for multiple URL’s.
Titles and Descriptions and Images
Titles and Descriptions must be relevant to the
search term/category as well as the site they are referring to. Having
effective titles and descriptions will increase your chances of driving
targeted buyers to your site.
Forbes.com will deny all listings that have text in ALL CAPS. In
addition, URL's and Phone numbers within the listing information will
also be denied.
Specific Web Sites
All Web Sites listed must be an active and working
web site. All non-working websites will not be approved.
Competitive Offerings
In certain instances, Forbes.com may not
accept competitive products and services. Decisions will be made at our
sole discretion. Our human editors will inform you if your listing has
been denied.
Adult Content Sites
Forbes.com does not allow Adult Content
advertisements.
Search Engines and Directories
All Search engines and directories, pay for performance
networks and Yellow pages must choose search terms that pertain to the
nature of these sites, such as, “Search engine”, “Yellow
Pages”, etc.
Gambling Sites
Sites that promote gambling will not be accepted by Forbes.com.
Other Sites
Sites that promote email spamming will not be accepted.
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