Success Stories: T3

Challenge
T3 (The Think Tank) has always been on the cutting edge of being able to create seamless online marketing programs. They utilize tried and true traditional marketing methods as well as "up and coming" mediums to reach their ultimate goal for the client: increase sales, Web site traffic and conversion rates. With the increasing popularity and success of pay-per-click contextual marketing as a lead generation tool for brand and direct marketers, T3 needed to include PPC advertising into the mix.

The question was: With all the different players out there, which company would deliver the highest ROI and be most cost effective for their valued clients?

Marchex Adhere Campaign
Based on the principle that not all clicks are equal, Marchex Adhere's marketing solutions allow T3's clients to place their listings on relevant publisher sites and deliver their sales message to the highest-quality audience of IT professionals and buyers. Clicks that are generated from quality content have proven to deliver more targeted leads and customers for marketers. Partnering with a wide platform of premium publishers in different industries, including Information Technology, Marchex Adhere provided the perfect strategic approach for T3.

Site-Specific PPC category ads - T3's clients bid for ad listing placement on publisher sites and specific categories. Marchex Adhere ranks ad listings by evaluating both the bid amount and ad relevancy. When relevant ads are delivering the right offer, at the right time, to the right audience, marketers can gain a higher sales conversion rate and higher revenue.

PPC keywords - PPC keywords allows T3's clients to display their listings on branded publisher sites whenever a user performs a keyword search. This approach can successfully target ads to consumers at the exact moment they are interested in an advertiser's products and services.

Successful Results

Increased Traffic To Clients' Web Sites - T3 tested Marchex Adhere and found them to be very successful in driving traffic to their clients' sites. As evident in the agency's internal Web traffic tracker, the utilization of Marchex Adhere solution allowed T3's clients to generate an additional 1,300 clicks per month on average. Most have proven to be relevant leads that will eventually become sales.

Efficient Campaign Management - Where typical performance advertising programs do not allow advertisers to track their campaigns individually, Marchex Adhere offers the unique capability for T3 to drill down results to a site and category level. In addition, the Marchex Adhere account management center enables T3 to manage multiple ads per keyword. By allowing T3 to track individual ad performance, T3 can more efficiently set up campaigns and manage results.

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