Success Stories: eTuitive

Online Web promotion can be difficult and time consuming, especially for small or mid-size businesses where people, resources, and time are in short supply and high demand. With so many ways to promote business online, eTuitive is continually exploring the right marketing solutions that "make a dime work like a dollar" for clients such as Intuit IT Solutions and OutlookSoft. Specifically, eTuitive strives to satisfy client requirements with regard to reach, effectiveness, relevancy and cost - objectives met wholly through IndustryBrains.

IndustryBrains Campaign
Since May 2004, the utilization ofIndustryTargets Listings has enabled eTuitive clients such as Intuit IT Solutions to bid for pay-per-click listing placements on premium publisher sites and categories relevant to their businesses. With SearchTerms Listings, another IndustryBrains offering, companies can bid for keywords and phrases relevant to their products and services. The high quality of trust encompassing publisher brands is the underlying strength of IndustryTargets Listings and SearchTerms Listings.

By partnering with leading publisher sites in creating specific content "categories", IndustryBrains enables marketers to reach influential decision-makers with greater impact and efficiency. Results have shown that a reader who is actively involved with quality content is a more qualified lead, and is therefore more likely to convert to a customer. eTuitive clients including Intuit IT Solutions are presently leveraging IndustryBrains to reach readers and visitors on publisher sites, such as those shown on the right:

To ensure relevancy and fairness in the ad placement and positioning process, IndustryBrains leverages a well-formulated algorithm system. Both bid amount and copy relevancy play a key role in influencing where and how ad listings appear. For example, the higher the client bids for a particular category or key phrase, the higher the listing will appear on relevant content and search sites. Furthermore, ads that are more relevant in content to their associated sites and categories will receive better positioning. This formula proves a "win/win" for both advertisers and publishers, not to mention actual users who benefit from quality, relevant listings.

Successful Results
Through IndustryBrains, eTuitive consistently meets its four key client objectives:
1) Reach
2) Effectiveness
3) Relevancy
4) Cost
As a result, eTuitive clients including Intuit IT Solutions, OutlookSoft and others continue to realize measurable value through IndustryBrains advertising.

Extensive Reach - Reaching targeted B2B prospects, one of Web marketing's greatest challenges, is effectively met through IndustryBrains and its broad network of content-relevant publisher sites. Reporting has shown that eTuitive clients leveraging IndustryTargets Listings and SearchTerms Listings see significant traffic volume resulting from these IndustryBrains offerings. For example, IndustryBrains is one of Intuit IT Solutions' top traffic and conversion drivers, making it a key and essential component to the company's online marketing strategy.

Highly Effective - eTuitive clients continue to realize measurable value through IndustryBrains. For many clients, in fact, eTuitive reports that click-through and conversion rates with IndustryBrains can be amongst the highest and most effective. For eTuitive, the ultimate goal is to maximize client visibility on the Web and ultimately click-through rates, conversions, and revenue generation. IndustryBrains, through its platform of content-relevant Web sites, makes this possible. As IndustryBrains works to expand its platform of quality, relevant Web properties, eTuitive clients continue to benefit through this added reach and exposure.

Cost-Effective - Relative to other online marketing campaigns, eTuitive clients continue to realize significant value through IndustryBrains. For example, eTuitive has found that average pay-per-click and cost-per-conversion rates can be significantly lower with IndustryBrains than through comparable search and contextual campaigns appearing on Google or Overture. In working with clients, identifying and implementing the ideal "online marketing mix" continues to be one of eTuitive's top priorities. Over and over, eTuitive has found that IndustryBrains proves an integral part of its clients' overall online marketing mix from a cost and performance perspective.

Relevancy and Top Ranking - Through IndustryTargets Listings, eTuitive clients continue to meet their branding, awareness, and traffic generation requirements. Intuit IT Solutions, for example, currently holds over 220 "Top 6" positions throughout the IndustryBrains network, with approximately 91% of the listings ranked in the top three positions. This is especially significant when considering that Intuit IT Solutions' listings are featured prominently on branded, highly-trafficked publisher sites - all boasting a targeted audience with massive readership. Even more impressive is that Intuit IT Solutions has consistently achieved top positioning on relevant publisher sites through its SearchTerms Listings campaign. Ongoing studies continue to validate the importance of "top 3" positioning with regard to branding and click-through activity. Simply put, higher ranked listings generate a majority of click-through activity - especially when combined with relevance. The fact that Intuit IT Solutions' listings continue to enjoy top positions throughout the IndustryBrains network is a testament to their relevancy and effectiveness. Ensuring ad relevancy is a top priority at IndustryBrains. IndustryBrains' sophisticated relevancy ranking system combined with a dedicated account management team ensures that only the most relevant listings achieve top positioning in the search results.

Convenient Tracking System - Measurement and tracking are key components of any online marketing campaign. Too many companies fail to consider this when implementing search engine marketing or other forms of online promotion. Unlike other contextual-based search services, eTuitive has found that IndustryBrains makes it particularly easy to add campaign tracking codes at the syndication level to more effectively track and measure which Web properties are generating the lion's share of traffic and, more importantly, conversions. Where other contextual-based networks fall short in this area, IndustryBrains' intuitive interface makes it exceptionally easy to manage client listings from a copy, URL, and campaign reporting perspective.