Success Stories: T3
T3 (The Think Tank) has always been on the cutting edge of being
able to create seamless online marketing programs. They utilize tried and true traditional
marketing methods as well as "up and coming" mediums to reach their ultimate goal
for the client: increase sales, Web site traffic and conversion rates. With the
increasing popularity and success of pay-per-click contextual marketing as a lead
generation tool for brand and direct marketers, T3 needed to include PPC advertising
into the mix.
The question was: With all the different players out there, which company would
deliver the highest ROI and be most cost effective for their valued clients?
Marchex Pay-Per-Click Campaign
Based on the principle that not all clicks are equal, Marchex Pay-Per-Click's
marketing solutions allow T3's clients to place their listings on relevant publisher
sites and deliver their sales message to the highest-quality audience of IT professionals
and buyers. Clicks that are generated from quality content have proven to deliver
more targeted leads and customers for marketers. Partnering with a wide platform
of premium publishers in different industries, including Information Technology,
Marchex Pay-Per-Click provided the perfect strategic approach for T3.
Site-Specific PPC category ads - T3's clients bid for ad listing placement
on publisher sites and specific categories. Marchex Pay-Per-Click ranks ad listings by
evaluating both the bid amount and ad relevancy. When relevant ads are delivering
the right offer, at the right time, to the right audience, marketers can gain a
higher sales conversion rate and higher revenue.
PPC keywords - PPC keywords allows T3's clients to display
their listings on branded publisher sites whenever a user performs a keyword search.
This approach can successfully target ads to consumers at the exact moment they
are interested in an advertiser's products and services.
Increased Traffic To Clients' Web Sites - T3
tested Marchex Pay-Per-Click and found them to be very successful in driving traffic to
their clients' sites. As evident in the agency's internal Web traffic tracker, the
utilization of Marchex Pay-Per-Click solution allowed T3's clients to generate an additional
1,300 clicks per month on average. Most have proven to be relevant leads that will
eventually become sales.
Efficient Campaign Management - Where typical performance
advertising programs do not allow advertisers to track their campaigns individually,
Marchex Pay-Per-Click offers the unique capability for T3 to drill down results to a site
and category level. In addition, the Marchex Pay-Per-Click account management center enables
T3 to manage multiple ads per keyword. By allowing T3 to track individual ad performance,
T3 can more efficiently set up campaigns and manage results.
>> Other Case Studies
"Marchex Pay-Per-Click helped to deliver a targeted campaign for our client, while driving
efficient traffic to the Web site. The team continually optimized the media in order
to deliver the most effective campaign possible. "
Media Supervisor of T3