Success Stories: Direct Agents

Challenge
Direct Agents, Inc., a leading interactive advertising agency that provides marketers with the solutions to expand their presence online and increase ROI. Direct Agents partnered with Marchex Pay-Per-Click with one clear goal: Drive highly targeted traffic to their clients’ websites which will lead to an increased number of sales prospects and a higher conversion rate while significantly increasing their client retention rate.

Campaign Strategy
Based on the principle that not all clicks are equal, Marchex Pay-Per-Click’s site-specific content targeting solution enables Direct Agents’ financial and technology direct marketing clients to place their text listings in front of the highest quality audience on websites like PC World, BusinessWeek and Computerworld. Clicks that are generated from quality content have proven to deliver more targeted leads and customers for marketers.

Additionally, Direct Agents took advantage of the Marchex Network, a diverse range of vertically focused direct navigation and content destinations offered by Marchex, Marchex Pay-Per-Click’s parent company that pertained to the advertising needs of many Direct Agents’ clients. According to Webside Story, the average conversion rate for consumers who navigate directly to destination websites like those in the Marchex Network is 4.23% versus just 2.3% for users coming from major search engines. “We are very pleased with Marchex Pay-Per-Click’s online campaign and its cost-effective leads. The higher conversion rates and return from advertising have proven invaluable to our success,” said Josh Boaz, Director of Business Development, Direct Agents.

“Marchex Pay-Per-Click is able to work across a multitude of premium websites to deliver targeted text ads on the web’s most recognized brands such as Computerworld, PCMag, PCWorld, BusinessWeek, and Travel + Leisure, to name a few,” said Josh Boaz, Director of Business Development, Direct Agents.

Successful Results

10-15% Increase in Conversion Rate - On average, conversions for Direct Agents’ advertisers have increased by 10-15%. “Our campaigns with Marchex Pay-Per-Click have been very successful in terms of conversion rate and return on investment,” said Josh Boaz, Direct Agents. “With a higher conversion rate compared to what was seen in many other channels, Marchex Pay-Per-Click’s marketing solutions have proven to be strongly effective at acquiring customers for our clients and raising product awareness.”

30-40% Increase in Client Spend - On average, client spend has increased by 30-40 % following the implementation of Marchex Pay-Per-Click’s site-specific targeting program and the Marchex Network program.

Increase in Customer Retention - “Marchex Pay-Per-Click’s site-specific targeting and the Marchex Network solutions for advertisers have allowed us to realize the true reach of our online ads through vertically and locally targeted direct navigation and content websites. Their effectiveness was reflected in the increase in customer retention rate which have been seen especially by our clients in the Financial Services and Education verticals,” said Sanford Harrison, Media Buyer, Direct Agents.

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