BusinessWeek introduces the BW Mall designed specifically for marketers to place their products in front of Business/Finance Professionals.
 

How Does it Work?

STEP 1 - Advertisers choose targeted categories where they would like to be listed.

STEP 2 - Advertisers formulate their listing information, which will appear on the article and content pages.

STEP 3 - Advertisers bid on how much they would like to pay for each click to their site.

STEP 4 - Advertisers listings appear on the content pages of the category that was chosen.

See below for an example:
 
See below for an example: