Bankrate introduces the Financial MarketPlace designed specifically for financial vendors to place their products in front of financial resource seekers!
 

How does it work?

Step 1 - Advertisers choose targeted content categories where they would like to be listed.

Step 2 - Advertisers formulate their listing information, which will appear on the articles and content pages.

Step 3 - Advertisers bid on how much they would like to pay for each click to their site.

Step 4 - Advertiser listings appear on the content pages of the category that was chosen.

 
See below for an example: