IBContent
Monetize Your Content Pages
IBContent is a site-specific contextual targeting program that provides an opportunity for publishers to generate incremental revenue while maintaining the editorial integrity of their site. Only relevant ads are displayed in targeted content areas and ultimately, publishers make the final decisions on what appears on their Web sites.
How does IBContent work?
Content placements offer your
advertisers the perfect environment to reach buyers within
the information they trust.
Step One: Advertisers select the Web sites and specific
vertical categories on which to run their ads.
Step Two: Advertisers set the price they would
like to pay for each click-through to their Web site.
Step Three: Users click on contextually relevant
ads displayed on your Web site. You get paid whenever a user
clicks on the ads.
IBContent Benefits
Improve Ad Relevancy
IndustryBrains uses a five star
relevancy ranking system to serve the most contextually
relevant ad onto vertically-focused publisher content
pages. Ad serving is optimized based on relevance, performance,
and price per click to maximize your Web site's revenue
potential. When ads are more relevant, users are more
likely to click on them.
Create Greater Value For Your Users
Relevant text listings are resources
that ultimately make your Web site a more trusted resource
for customers since they only view ads that are relevant
to their own interests.
Leverage the Quality of Your Brand
Our site-specific program for
publishers with premium branded content commands a higher
PPC from advertisers. Advertisers have an affinity towards
quality brands and are willing to pay for that traffic.
Customize Your Ad Units
Control the look and feel of
the creative units on your Web pages. Our online publisher
layout wizard can easily customize listing and ad unit
display for optimal performance.
Detailed Account Management Tools
IndustryBrains offers real-time
tracking and reporting tools to help publishers maintain
strong advertiser relationships and optimize the performance
of the marketplace program to generate additional revenue.
Speed to Market Implementation
Get up and running with your IBContent Marketplace Program in less than one day.