Display
Brand to Your Best Customers On Premium Web Sites
Well-known, quality Web sites attract the high value customers that are the lifeblood of any business. The key to effective marketing is to reach this valuable audience where they find the information that helps them make purchases.
The Ultra-Premium Display Ad Network
Marchex Adhere Site-Specific is excited to offer display ads that gives marketers the ability to purchase affordable, high-impact campaigns on premium Web sites to market to their best customers.
This convenient one-stop program enables you to get in front of your best customers with display ads on a wide array of trusted Web sites, such as Network World, C/C++ Users Journal, PCWorld and more. Our focus on quality consistently delivers results for advertisers.
How does it work?
Display ads are delivered to category leading publisher Web sites on a bidded CPM basis.
Step One: Choose the topic categories and ad unit sizes that are relevant
to your products and services. Each category can have more than one ad unit size.
Step Two: Enter a CPM bid that you are willing to pay for a user to view
your image ad. There is a separate CPM bid for each display ad unit under a category.
This allows you to control the ad units and spend on each vertical.
Step Three: Your ad is displayed throughout our ultra-premium network of
vertical Web sites. The placement of your listing is determined by your CPM bid.
The highest bidder will be shown.
Benefits
Targeted Ads
Ads can be targeted by vertical and relevant content on premium
Web sites. Advertisers reach buyers where they find information that helps them
buy.
Not a Typical Network
Marchex Adhere Site-Specific offers 100% transparency of the Web sites that comprise our network, so you know exactly where your ads are appearing.
Premium Inventory
Standard IAB ad units and third party ad serving are acceptable.
The inventory is U.S. focused and the vast majority is above the fold.
Volume Pricing, No Contracts
CPMs are affordable for value marketers without having to make
frequency contracts. Advertisers can opt-in and opt-out of the program as their
budget dictates.
Bid-Based Pricing
Advertisers set the CPMs they are willing to pay, within the publisher's
minimum range.
Detailed Account Management Tools
Marchex Adhere Site-Specific offers real-time tracking and reporting tools by category and ad unit size to help advertisers optimize campaigns to achieve maximum ROI.