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	General Information Search Term Listings Industry Content Listings Billing and Payment Plans Reports Account Activity Security Measures General Information What is IndustryBrains? What is the value of advertising with IndustryBrains? How much does it cost to get started? What's your minimum opening deposit? How do I pay for my IndustryBrains account? Does IndustryBrains review all listings? How long is the ad review process? How will I know when my listings have been approved? How long will it take for listing changes to appear online? What's the minimum bid for an IndustrySearch term listing? IndustryTarget listing? IndustryDirectory? What determines my placement? How can I upload a large quantity of listings? Does IndustryBrains accept Spreadsheets? What are the specifications for a listing? Can I use all capital letters in my listing? When can I see my reports? When are reports updated? How can I change my password? I accidentally opened up another account. Can I combine two accounts into one? What is IndustryBrains? IndustryBrains is the only performance-advertising network that uses key word search and relevant contextual editorial targeting on branded publisher sites to achieve superior advertising results for direct response advertisers. Advertisers can target by industry, specific publication, and relevant content areas to achieve the most cost effective ROI. back to top \| back to general information FAQs What is the value of advertising with IndustryBrains? IndustryBrains has partnered with the most powerful and recognized brands on the web in key categories to enable advertisers to reach qualified high-level decision-makers with buying power. Key word search and contextual advertising is by nature an efficient way to market. However, by partnering with leading sites in each category, marketers can reach the decision makers with greater impact and efficiency. A reader who is actively involved with quality content is a more qualified lead, and is more likely to convert to a customer. Plus, IndustryBrains offers you the convenience and reach of an ad network, but also allows you to make specific choices within the sites we offer. Traditional ad networks offer you distribution on branded sites, and then they place your ads on lesser quality search engines. This dilutes the effectiveness of your campaign. back to top \| back to general information FAQs How much does it cost to get started? What's your minimum opening deposit? You can open an IndustryBrains account for as little as $100, which will go towards your campaign. back to top \| back to general information FAQs How do I pay for my IndustryBrains account? Most advertisers charge their IndustryBrains deposits to their MasterCard, Visa or American Express card. If you prefer to be invoiced, you must spend more than $5,500 per month with IndustryBrains. If you're interested in setting up an invoice account, please email: sales@industrybrains.com back to top \| back to general information FAQs Does IndustryBrains review all listings? How long is the ad review process? How will I know when my listings have been approved? If you modify your bid amount, the change should publish within minutes. If you make changes to the title, description, or URL, the listing will need to be reviewed again for relevance. Please allow 3 business days for the review process. back to top \| back to general information FAQs How long will it take for listing changes to appear online? If you modify your bid amount, title, description or URL, the change should publish within 15 minutes to 4 hours, depending on the site you will appear on. This is because listings are not requested in real time by our premium sites. It may take 15 minutes to 4 hours for our publisher sites to update their cache. back to top \| back to general information FAQs What's the minimum bid for an IndustrySearch term listing? IndustryTarget listing? IndustryDirectory? There is a minimum bid of $0.25 for IndustrySearch Term listings and may vary depending on IndustryTarget or Directory category. back to top \| back to general information FAQs What determines my placement? Your bid amount determines the order in which your listings will be displayed. The higher you bid, the higher you place. back to top \| back to general information FAQs How can I upload a large quantity of listings? Does IndustryBrains accept Spreadsheets? We offer a spreadsheet service for advertisers who want to upload more than 500 listings at a time. Please email clientservices@industrybrains.com for more information about this service. back to top \| back to general information FAQs What are the specifications for a listing? Headline: 50 characters Description: 250 characters back to top \| back to general information FAQs Can I use all capital letters in my listing? No. Listings that feature all caps in the title or description will generally not be approved. Exceptions include acronyms (DVD) or a trademarked brand name. back to top \| back to general information FAQs When can I see my reports? When are reports updated? Reports are posted by 3am EST for the previous day. back to top \| back to general information FAQs How can I change my password? If you have forgotten your password, send an email to clientservices@industrybrains.com and we will email a new password to you. If you know your password and would like to change it, follow the Change My Password link on the first page of the Account Management Center. back to top \| back to general information FAQs I accidentally opened up another account. Can I combine two accounts into one? Yes, you may. Just contact clientservices@industrybrains.com. However, IndustryBrains offers a feature where, with one login, you can view all accounts in one interface. That way, you can open up several accounts to manage different products or campaigns. back to top \| back to general information FAQs Search Term Listings IndustryBrains Search Term Listings enable advertisers to choose relevant keywords and pay only when a user clicks on their listings. What is the minimum bid? What do you do in the case of a tie bid? Can I change my keywords in the middle of a campaign? How soon before my bid takes effect? How do I know what to bid on each search term? What should I include in my Site Description? Are there any restrictions as to what I can write for my site description? How many keywords can I bid on? How can I upload a large quantity of listings? Does IndustryBrains accept spreadsheets? Do I need to bid on both the plural and singular forms of each keyword? Why do I need to choose my target audience? Is it more expensive to bid on a keyword in the B2B or Consumer space? Can I specify a rank and have my listing appear in that rank forever? Is it possible for my site to always be at the top of the search listings? Will I be notified when I lose my rank? Do I get an email notification when they do? How do I modify listings I already have? Do I get an email confirming my modifications? How do I add more search listings? What are the relevancy policies on search terms? What is the minimum bid? The minimum bid on Search terms is $.25. back to top \| back to search listing FAQs What do you do in the case of a tie bid? In the case of a tie bid, IndustryBrains will give the first advertiser who bid on that term and price the higher position in the search listings. For example, if there are 3 advertisers who bid 25 cents on a term, they will be listed in order of "seniority" at the 25-cent price. This feature adds even more value to being the first to bid on terms that currently have no bid, and to be the top bidder. back to top \| back to search listing FAQs Can I change my keywords in the middle of a campaign? You can change your keywords whenever you like. Be sure to note that any changes to keywords, URLs and descriptions will start up the 3-5 day approval process again. Remember that we are a Pay for Performance ad network, but we also want to maintain editorial integrity for our publishers and listings. In addition, publishers have a right to remove listings that are not in line with their listing guidelines. For more information about site-specific listing guidelines, please contact: clientservices@industrybrains.com back to top \| back to search listing FAQs How soon before my bid takes effect? Bids are changed immediately. back to top \| back to search listing FAQs How do I know what to bid on each search term? You can logon to http://www.industrybrains.com and do a search on keywords to see how much your competitors are bidding for them. You may also use our Current Bid tool to get help on appropriate keywords for your site and how much you should bid. In addition, upon sign up, you will come upon a page that will display the top 3 bids for each search term so you can adjust accordingly. back to top \| back to search listing FAQs What should I include in my Site Description? Your description is your opportunity to draw people to your site. In a brief paragraph not exceeding 35 words, you should quickly tell the audience about your site. It may even be prudent to include some of the MAIN keywords so users know that your site is what they are looking for. back to top \| back to search listing FAQs Are there any restrictions as to what I can write for my site description? IndustryBrains understands that each advertiser may have their own unique way of marketing their site. However, we must maintain some editorial and pricing integrity with our advertisers. Our Listing Editors will refuse any listing that may have an unrelated search term associated with the URL. Also, if an adult advertiser claims that it is not, IndustryBrains has the right to refuse the listing as well as listings in the future. back to top \| back to search listing FAQs How many keywords can I bid on? Unlimited, as long as they are relevant to your product offering. back to top \| back to search listing FAQs How can I upload a large quantity of listings? Does IndustryBrains accept spreadsheets? We offer a spreadsheet service for advertisers who want to upload more than 500 listings at a time. Please email clientservices@industrybrains.com for more information about this service. back to top \| back to search listing FAQs Do I need to bid on both the plural and singular forms of each keyword? For now, YES. We are currently working on a tool that will match up against forms of keywords for more extensive search results. back to top \| back to search listing FAQs Why do I need to choose my target audience? To ensure that your listing is targeted to the right audience, we have entered in a filter for our advertisers. For example, IBM may cater to a consumer and business-to-business audience. One listing may only be applicable to the Consumer audience and the other may only be applicable to the Business-to-Business audience. To ensure that our advertisers get the most out of the money they are paying per click, we have this functionality. back to top \| back to search listing FAQs Is it more expensive to bid on a keyword in the B2B or Consumer space? No. The minimum bid for both sectors is 25 cents. As a result of our Consumer vs. B2B filtering capabilities, advertisers will appear in the most relevant site, bringing them the most qualified buyers. Cost Per Clicks are dependant on the search term. back to top \| back to search listing FAQs Can I specify a rank and have my listing appear in that rank forever? No. We do not allow for this type of arrangement under any circumstances. We operate using an open bidding system, where each advertiser can outbid the other in order to reach their desired position within our search results. To achieve the top position on any keyword that you are bidding on, simply bid higher. Only one listing can hold the number one position at one time. back to top \| back to search listing FAQs Is it possible for my site to always be at the top of the search listings? No. IndustryBrains' search results are dynamic, and your position in the search results may change periodically during the day based on the bidding activities of other advertisers. We do, however, have several tools and services that enable you to maintain your desired position in our search results: We have a feature called "BidToTop", which gives you the power to move some or all of your listings to the top position quickly and easily. Current advertisers will log into their pass word protected account center to view this feature. back to top \| back to search listing FAQs Will I be notified when I lose my rank? You can choose this option as one of your account preferences. If you would like to be notified by email every time your search term gets outbid, you may logon to the Advertiser Center, Click on Preferences and Click on "Email me when my search term is outbid." I've just signed up. When will my listings go online? Your listings will go through a 1-3 day approval process. Our Listing Editors make sure that your listings are compatible with IndustryBrains' Listing Guidelines. For more information on that, click here. back to top \| back to search listing FAQs Do I get an email notification when they do? Yes, you will get an email notification of all your approved and denied listings. back to top \| back to search listing FAQs How do I modify listings I already have? You can log on to the Advertiser Center and click on Listing Manager. Once you are in listing manager, click on Modify Listings. back to top \| back to search listing FAQs Do I get an email confirming my modifications? If you modify your bid, you will not get notified. If you modify the URL, search term or description, you will undergo another approval process. Once that listing has been approved, you will be emailed. back to top \| back to search listing FAQs How do I add more search listings? Log onto Advertiser Center. Click on Listing Manager, then "Add Listings" link. If you have over 50 new search terms to add, you can utilize our "Upload Listing" functionality. Here, you will be able to download a template spreadsheet where you can input you new search terms and listing information. To upload them, email your account rep or clientservices@industrybrains.com. back to top \| back to search listing FAQs What are the relevancy policies on search terms? Click here to review our Relevancy Guidelines. back to top \| back to search listing FAQs Industry Content Listings Where do IndustryTarget Content Listings appear? What is the minimum bid for an IndustryTarget listing? How do I buy IndustryTargets? Why should my IndustryTargets ad copy be different from that of my keywcontent2ord listings? I don't see a topic that is relevant to my product offerings. What can I do? How do I modify listings I already have? What is the minimum bid? What do you do in the case of a tie bid? Are there any restrictions as to what I can write for my site description? .How many categories can I bid on? Is it possible for my site to always be at the top of the IndustryTarget Content listings? Will I be notified when I lose my rank? I've just signed up. When will my listings go online? Where do IndustryTarget Content Listings appear? IndustryTarget listings appear on sites such as Ziff Davis’ PC Magazine, eWeek, CIO Insight, Baseline Magazine and ExtremeTech. Other premium sites including BusinessWeek, Motley Fool, Kiplinger, CMP Electronics, Macworld, Network World and many others make up just some of the sites that you can purchase contextually relevant category listings. It is important to remember that only the top 3-5 listings will be displayed on any content pages, so be sure to bid for top placement. back to top \| back to content listing FAQs What is the minimum bid for an IndustryTarget listing? The minimum bid really depends on the category itself. IndustryBrains works with the publisher to determine the most reasonable minimum bid for each category. As a general rule, the lowest minimum bid for content category listings is 50 cents. back to top \| back to content listing FAQs How do I buy IndustryTargets? Simply click on the "Add Industrytargets” link within the Advertiser Center (https://IndustryBrains.about.com/amc/). Topics are broken down by Industry, Channel, Topic Categories and Sub-Categories. These levels allow you to target your listings to every type of content page, no matter how specific, or how broad. You add topics to your campaign checking the specific sub-categories that are most relevant to your products/services. Once you have selected all relevant topics, click the "Save Selected Topics & Add Listing Details" button to finish creating your listings. back to top \| back to content listing FAQs Why should my IndustryTargets ad copy be different from that of my keyword listings? Your IndustryTargets ad should target the type of users who might be reading about that topic. For example, it stands to reason that a listing that appears within enterprise networking content should target enterprise IT individuals. This could be a great place to promote enterprise networking, security, hardware products/services. An effective listing contains information that is relevant to the category selected. The degree of relevancy of your listing to the categories chosen determines the rate of purchases, registrations, and visits to your site. Moreover, a relevant listing results in a better user experience, which in turn generates more interest in your listing. back to top \| back to content listing FAQs I don't see a topic that is relevant to my product offerings. What can I do? If you do not see a category that is relevant to your offerings, email sales@industrybrains.com. We constantly make additions to our category offerings. back to top \| back to content listing FAQs How do I modify listings I already have? You can log on to the Advertiser Center and click on Listing Manager. Once you are in listing manager, click on Modify Listings. Remember that our listing editors review each and every modification before they appear on our sites to maintain editorial integrity. back to top \| back to content listing FAQs What is the minimum bid? The minimum bid for IndustryTargets categories depend on the category. back to top \| back to content listing FAQs What do you do in the case of a tie bid? The process is the same as for search term listings. back to top \| back to content listing FAQs Are there any restrictions as to what I can write for my site description? IndustryBrains understands that each advertiser may have their own unique way of marketing their site. However, we must maintain some editorial and pricing integrity with our advertisers. Our Listing Editors will refuse any listing that may have an unrelated search term associated with the URL. Also, if an adult advertiser claims that it is not, IndustryBrains has the right to refuse the listing as well as listings in the future. back to top \| back to content listing FAQs How many categories can I bid on? Unlimited as long as the categories are relevant to your product offerings. back to top \| back to content listing FAQs Is it possible for my site to always be at the top of the IndustryTarget Content listings? No. IndustryBrains' results are dynamic, and your position in the IndustryTarget results may change periodically during the day based on the bidding activities of other advertisers. back to top \| back to content listing FAQs Will I be notified when I lose my rank? Not automatically. You can choose this option as one of your account preferences. If you would like to be notified by email every time your category gets outbid, you may logon to the Advertiser Center, Click on Preferences and Click on "Email me when my search term is outbid." back to top \| back to content listing FAQs I've just signed up. When will my listings go online? Your listings will go through a 1-3 day approval process. Our Listing Editors make sure that your listings are compatible with IndustryBrains' Listing Guidelines. For more information on that, click here. back to top \| back to content listing FAQs Billing and Payment Plans What payment plans do you offer? Can I pay by check or money order? Is my investment refundable? I see multiple charges on my credit card during the month. Why is that? What payment plans do you offer? IndustryBrains offers three different payment plans to suit every individual need. Continuous Traffic Plan - Advertisers will enjoy uninterrupted service with this plan. You will determine an amount you would like IndustryBrains to charge your credit card when there are 5 days of click charges left on the account. You will receive an email notification of the charge. This ensures that your campaign will enjoy uninterrupted success without all the hassles. IndustryBrains takes care of everything for you. Monthly Traffic Plan - Do you have a fixed budget you can't go over each month? You will determine an amount you would like to spend each month. When your balance reaches $0, your search listings will be taken offline until the next month. At the anniversary date of each month from the time you register, we will charge your credit card the pre-determined amount you choose to activate your listings again. You will receive an email notification of the charge every month. Pay-As-You-Go Plan - Want to see if Industrybrains will work for you? In this plan, you pay a minimum of $100 to activate your account and use that balance towards click through charges to your site. When your account balance gets low, we notify you via email that you need to replenish your account. If you exhaust the funds in your account, we interrupt your service until you make another deposit to cover future clickthroughs to your site. back to top \| back to billing & payment FAQs Can I pay by check or money order? Yes, you can pay by both methods. It is usually easier to pay by credit card. Please note that if you pay by check, your account will not be activated until the check has cleared. back to top \| back to content listing FAQs Is my investment refundable? The initial $100 charge that goes towards your clicks, service charges and sign-up is not refundable. back to top \| back to content listing FAQs I see multiple charges on my credit card during the month. Why is that? This probably means that you are getting a lot of activity and traffic on your search term. If you wish to capture the maximum amount of traffic without the inconvenience of receiving multiple e-mail notices, we recommend that you increase your authorized charge amount so that we will not need to charge your card as frequently to keep your listings online. back to top \| back to content listing FAQs Reports What types of reports can I see? Advertisers have access to the Performance Summary and Billing Transaction Report. The Performance Summary report allows an advertiser to search by timeframe and view clicks and charges on search terms and IndustryTargets. Billing Transactions will display by time frame, all transactions that occurred on an account. For example, all credit card charges, click charges, etc. back to top Account Activity Can I take my account offline temporarily? Yes, you can. However, if you take your account offline, your listing position will be lost. In order to do this, contact clientservices@industrybrains.com. What does it mean when my account goes offline? It means that your account is not being charged for clicks incurred after your account is offline. It also means that your listing will not appear in any search results after you have made your account offline. Will I be charged when my account goes offline? No, however, there will be a required balance to reactivate your account. back to top Security Measures What happens if someone keeps clicking on my listing? IndustryBrains uses a number of methods to prevent multiple clicks. Due to security reasons, we cannot disclose our methods or processes. However, maintaining the integrity of the Industrybrains Network is one of our biggest concerns. Click here to view IndustryBrains' Traffic Quality Statement. How do you prevent fraudulent clicks? IndustryBrains uses a number of methods to prevent fraudulent clicks. Due to security reasons, we cannot disclose our methods or processes. However, maintaining the integrity of the Industrybrains Network is one of our biggest concerns. Can I change my password? You may go to the "Account Manager" section and click Change Login. Will I get an email with my updated password? No. back to top

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