Site-Specific
Monetize Your Content Pages
Marchex Adhere Site-Specific is a contextual targeting program that
provides an opportunity for publishers to generate incremental revenue while maintaining
the editorial integrity of their site. Only relevant ads are displayed in targeted
content areas and ultimately, publishers make the final decisions on what appears
on their Web sites.
How does it work?
Content placements offer your advertisers the perfect environment
to reach buyers within the information they trust.
Step One: Advertisers select the Web sites and specific vertical categories
on which to run their ads.
Step Two: Advertisers set the price they would like to pay for each click-through
to their Web site.
Step Three: Users click on contextually relevant ads displayed on your Web
site. You get paid whenever a user clicks on the ads.
Benefits
Improve Ad Relevancy
Marchex Adhere Site-Specific uses a five star relevancy ranking system to serve the most contextually relevant ad onto vertically-focused publisher content pages. Ad serving is optimized based on relevance, performance, and price per click to maximize your Web site's revenue potential. When ads are more relevant, users are more likely to click on them.
Create Greater Value For Your Users
Relevant ads are resources that ultimately make your
Web site a more trusted resource for customers since they only view ads that are
relevant to their own interests.
Leverage the Quality of Your Brand
Our site-specific program for publishers with premium branded
content commands a higher PPC from advertisers. Advertisers have an affinity towards
quality brands and are willing to pay for that traffic.
Customize Your Ad Units
Control the look and feel of the creative units on your Web
pages. Our online publisher layout wizard can easily customize listing and ad unit
display for optimal performance.
Detailed Account Management Tools
Marchex Adhere Site-Specific offers real-time tracking and reporting tools
to help publishers maintain strong advertiser relationships and optimize the performance
of the marketplace program to generate additional revenue.
Speed to Market Implementation
Get your advertising program up and running in
less than one day.