Display

Ad Specifications

Display Ad Units
Standard Ad Format
Flash Ad Format
Submission Guidelines
Ad Creative Policy

GRAPHICAL AD UNITS :

You can assign up to one of each of the available graphical image sizes.

Ad Unit	Ad Unit Type	Dimensions	Marchex Adhere/ 3rd Party Served File Types	Standard File Weight	Flash File Weight
Standard Banner	Banner	468 x 60	Flash, GIF, HTML, JPEG Javascript/Iframe	N/A	50K
Leaderboard	Banner	728 x 90	Flash, GIF, HTML, JPEG Javascript/Iframe	N/A	50K
Vertical Banner	Banner	120 x 240	Flash, GIF, HTML, JPEG Javascript/Iframe	N/A	50K
Wide Skyscraper	Skyscraper	160 x 600	Flash, GIF, HTML, JPEG Javascript/Iframe	N/A	50K
Skyscraper	Skyscraper	120 x 600	Flash, GIF, HTML, JPEG Javascript/Iframe	N/A	50K
Medium Rectangle	Rectangle	300 x 250	Flash, GIF, HTML, JPEG Javascript/Iframe	N/A	50K
Large Rectange	Rectangle	336 x 280	Flash, GIF, HTML, JPEG Javascript/Iframe	N/A	50K

See examples of available ad units here.

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STANDARD AD FORMAT :

Third Party Ad Tags
Ad tags are accepted from the following vendors. All other vendors will be accepted on a case by case basis.

	Atlas
	Doubleclick

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FLASH AD FORMAT :

* Adhere accepts Flash via Third Party Rich Media Tags or Flash URLs referencing the image on Advertiser's servers.

Click Tracking
In order for Marchex Adhere to track click-throughs on your Flash File, the author of the Flash source file (.fla) has to assign a
clickTag variable using a getURL button action. They also have to make sure that they have selected _blank for a target so
it opens in a new window. The button action code should look like one of these examples:

on (release) {
getURL (clickTAG,”_blank”)
}

on (release) {
if (clickTAG,substr(0,5) == “http:”) {
getURL (clickTAG,”_blank”)
}
}

A helpful link - Tracking Macromedia Flash Movies http://www.macromedia.com/resources/richmedia/tracking/designers_guide/

File Requirements
	Backup gifs or image URLs must be submitted
	Flash File must either be a URL redirecting to an .swf file or third party HTML code should be implemented
	Animation cannot continue past 15 seconds
	Frame rate must be no more than 18fps
	*All Rich Media ads require 72-hour approval

Disclaimers
	Click-through tracking is not available on third party served HTML campaigns
	Cache-busting is available automatically for pre-approved third party served agencies using the {UNQ} parameter in the URL

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SUBMISSION GUIDELINES :

	A maximum of 1 graphic image per placement may be submitted
	New ad units for an existing campaign can be submitted online directly in the account center
	Send creative and destination URL to cs@marchex.com
	Creative not meeting our ad specifications will be returned to the advertiser/agency and no "make good" or
	consideration will be provided for delays in the campaign start due to creative not meeting our specifications

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AD CREATIVE POLICY :

	All ad units must launch a new browser window when clicked
	Ads do not need a "looping" limit
	Adhere has final approval over all advertisements with respect to editorial/creativecontent and reserves the
	right to remove an advertisement from our partner’s Web sites at any time for any reason
	Changes to an existing campaign will be reviewed prior to placement
	Any additional questions or comments related to advertiser specifications can be directed to cs@marchex.com

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